Turn to human-computer interaction and intelligent recognition can Han King redeem himself?

2010, the Han Wang technology vested in the listed company's shareholders net profit reached 87.9 million yuan, after three years of major shocks, 2011, 2013 respectively, the huge losses 496 million, 216 million.

In the first quarter of 2014, the net profit attributable to the shareholders of the listed company reached 1.77 million, the first three quarter was 4.91 million. Xu Dongjian that the Han Wang technology has finished hemostasis.

November 17, 2014 High Fair, the Han Wang technology with e-pen and electronic paper book return. From 2010 to 2014 before the three quarter, the performance of Hanwang technology fell. In the face of the tragic performance, the Han Wang technology has to stop bleeding through the way out of the first step of self salvation, and try to layout the electric business channels and other means to achieve breakthrough.

Whether it is from the company's main business net profit or from the Han Wang has not given up the business of the electronic paper book, Han Wang's self redemption has been successful, but also unspeakable success. Han Wang Science and technology director, Executive Vice President Xu Dongjian believes that the Han Wang Science and technology reform is still in progress, change in less than a year has been achieved profitability, which is much more than the previous loss period is a great progress, not easy.

The decline of the middle road

Most people attributed the "silence" of Han Wang's technology in recent years to the "fail paper book". In fact, the decline in the paper market is only a fuse, the Han Wang technology in the fall of the problem is rapid expansion, asset overweight, industrial development direction of low sensitivity.

Han Wang Science and technology director, Executive Vice President Xu Dongjian reporters to the south, said 3 years Han Wang rapid expansion, just as Han Wang will be the research and development team, large-scale production conditions, and so on, to borrow the paper book with Han Wang climbed to the second peak, the market mutation ——— apple admission to the ipad as the representative of the tablet computer sniper paper book, Hit Han King. In addition, the Chinese people's reading habits, China's copyright status, also let the paper book "Can not help up."

2010, the Han Wang technology vested in the listed company's shareholders net profit reached 87.9 million yuan, after three years of major shocks, 2011, 2013 respectively, the huge losses 496 million, 216 million.

There are still some problems in the understanding of the direction of industrial development. "We do not shy away from the expansion of the previous two years and the problems that have arisen in management," Xu Dongjian to the South reporters. "Xu Dongjian stressed that every enterprise has a peak, there will be a trough."

Severed arm to stop bleeding

In order to get out of the trough, to achieve "two entrepreneurial", the Han King gave himself three steps, the first is to stop bleeding, the drastic cut off all can not give the Han Wang technology to bring benefits of things, including personnel, products and so on.

According to Xu Dongjian, the Han Wang technology staff from more than 1600 people cut to today's more than 500 people, including sales department, many departments are almost demolished and reconstituted. "It sounds easy, but there's a lot of pain in it," Xu Dong, who has been a lot of people who have worked in Hanwang for more than 10 years. ”

In addition, Han Wang's product line has also shrunk sharply. Xu Dongjian combed the Chinese quintessence of the product line, as of now cut off a total of 28 products on the line of the number of non-best-selling products. As early as 2011, in the face of the tragic performance, Hanwang technology has begun to take off the way to stop bleeding, including the creation of the Master 4 generation, no Board handwriting board, based on T-D Mobile Office handheld reading terminals, electronic paper reading terminals and other parts of research and development projects.

In the first quarter of 2014, the net profit attributable to the shareholders of the listed company reached 1.77 million, the first three quarter was 4.91 million. Xu Dongjian that the Han Wang technology has finished hemostasis.

Channel Breakout

Xu Dong insists: "Hanwang technology has come out from the most difficult period, now belongs to the breakout phase." ”

Breakout starts at the top level. This year, the Han Wang introduced the parent-subsidiary company management structure, set up six business sectors, each plate subsidiary independent operation, independent accounting, self-financing, self-development. The new company is broadly divided into two categories, one is regarded as the foundation of Han Wang, the typical representative is the quintessence of Han Wang, business scope mainly includes the existing e-pen, paper books, Han Wang pen and other products and business. The other is emerging projects, representing the new profit point Han Wang, such as participation in the haze table this year, air purifier, etc., belong to the newly established Han King Blue sky.

Breakthrough involves restructuring sales channels, sales force, after-sales service and so on. Xu Dongjian told the south reporters, originally located in Beijing after-sales service system has been directly placed in the suburbs of the factory, from the time, efficiency, quality and improve after-sales service quality; At the same time, Han King of the ground sales to the online transformation, change the former decentralized electric power channel management, in the first quarter of this year to complete Jingdong mall, Amazon, Dangdang, Suning easy to purchase and other electric business channel laying, more attention to the day Cat flagship store operation and Management. According to Xu Dongjian revealed that the current Han Wang Quintessence of the network sales channels bring about 40% of the total sales.

Xu Dongjian stressed that the breakout needs agility. And south all reporters noticed that the 2012 Han King of the introduction of the E-pen, after 3 years, E-Pen finally achieve the implementation of the cloud platform, implanted online whole sentence translation, and through a PP and mobile phone interconnection. Xu Dongjian said, at present, the business sector is still in the breakout, I hope that the business sector can be in the product, personnel, profit model, such as rapid adjustment.

It's not easy to reproduce miracles.

Whether it is from the company's main business net profit, or from the Han Wang has not given up the business of the paper book, it is not easy to reproduce the brilliant miracle of Han Wang.

Despite the hemostasis, Hanwang's reliance on government subsidies remains very high. According to the three quarterly bulletin of the Han Wang technology in 2014, the net profit of the shareholders of the listed companies in the first three quarters of this year is 4.91 million yuan, the net profit is 2.17 million yuan after deducting the non-recurrent profit and loss including the government subsidy of 6.85 million yuan.

For the current paper book in the Han Wang's scientific and technological revenue accounted for the proportion of Xu Dongjian with "insignificant" to describe. Nevertheless, the Chinese quintessence of the latest paper-book Model of Dry Gold House 3 as a heavy product at the high fair to the media and dealers show.

Han Wang has been waiting for the day when the King of the paper book returns. Xu Dongjian that from the heat of the year, the paper book is now "slipping", but with the rapid adjustment of the Han King, the paper also slowly into the passage of the book, the nature of the paper has been returned from the gift reader, the current Han Wang's book has a stable user group, is no longer the Han King's "baggage." "The future of electronic reading still have a chance, Han Wang to maintain the status of the category of paper books." Xu Dongjian said.

Industry insiders believe that the development of paper books, hardware is only part of the digital publishing industry is also very important, depending on the content of profit may be the digital publishing industry is the real ideal, and the prospects are broad. However, at present the Han Wang's paper books still pay more attention to hardware. At the 2014 high rendezvous on display of the Gold House 3, the whole weight of only 190 grams, the fuselage thickness of only 9m m. The front light source, the touch is very sensitive and so on, the hardware quality is improved obviously. By contrast, the Han Wang Bookstore, which creates content, "has been neglected". According to the Han Wang Science and technology related responsible person, in the country by selling books to make money difficult, so the Han Wang bookstore just play an auxiliary role, the Han Wang electric paper book mainly open to users to store, read their own learning materials.

And for the future development, Xu Dongjian reporters that the Han Wang technology is still adhere to do human-computer interaction and intelligent recognition, but resolutely toward the mobile end of the Internet development, is no longer a PC peripherals of the traditional enterprise.