Turnover only last year 20% Shanghai developers very tangled

This reporter Zhou Wentian Shanghai property developers to "send area" to become the theme of July promotion, rigid demand for turnover slightly up 2.38%.　　However, turnover in July was only 20% for the same period last year. "Fall" into a general strategy you and the property market, the joint data show that the Shanghai July commercial residential transactions area of 430,000 square meters, the chain June slightly increased by 2.38%, but compared with the same period last year only 23%, turnover is still relatively low.　　July, Shanghai Commercial residential average price of 19313 yuan/square meters, the chain Rose 0.76%. As a result of a number of projects in June, the average price is significantly lower than online reference prices, the media exclaimed, "The tide of price" arrived. However, into the July, developers low prices after the market, the financial tension can be temporarily eased.　　A lot of turnover in front of the project are low prices open, get a good sales performance after a substantial increase in prices, so the public opinion is called "false fall." July new supply of the largest 10 projects, only Citic Pacific and a city that month turnover exceeded the total pre-sale area of 50%, other real estate transactions generally lower.　　Half of the real estate transactions less than 10%, of which there are two projects in the month to get the pre-sale certificate "0." Woo Wei, deputy director of real Estate Research center Lu Linlin that the July property market compared with June, there has been a similar low before the high phenomenon, the beginning of a relatively short deal, the end of the month after the developers concentrated transactions, resulting in partial selling illusion.　　And the current housing prices have not been expected to see a sharp decline, if the policy is relatively stringent, developers are unwilling to reduce prices, the possibility of large volume of future transactions is not big.　　Commercial real Estate "Bull" according to you provide data show that January-July Shanghai commercial Office turnover area and the average price are at the highest point in the history, including commercial office deals area reached 2.05 million square meters, an increase of 10%, the average turnover reached 15426 yuan/square meters, up 11%.　　From commercial real estate in the real estate market share, the previous few years have been around 20%, and 2010 years ago 7 months suddenly close to 40%, visible commercial property in the whole property industry status more prominent. The crowding out effect of the policy began to show and hot money began to flood into commercial property.　　2010 Shanghai Commercial Residential transaction area of 3.33 million square meters, only 2009 the same period of 40%, and create the lowest 5 years, investment funds have stopped housing market. Commercial real estate developers are trying to seize the hype. Shanghai recently pioneered the MOBO-style office space, meaning the free office space, reflecting the staff "do not want to work" concept. Developers claim that in the knowledge economy era, information flow and logistics can not meet the development needs of enterprises, the choice of new office space will no longer be a lot, decoration and other hardware facilities, but creative creativity, brand marketing, resource integration and collaboration of the business platform. Mobo has been more than an office, more like a corporate and brand cultural museum.