TV Box Hing or dead? The box does not cry there is an aunt in

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At the front of Lei Feng's net this weekend | The World Cup concert, an industry personage mentioned a point: the TV box is still quite large, but most brands have begun to transform the box into intelligent home control. Plus, my colleagues interviewed a small cottage manufacturer, and their point of view is also: this year and next two years, the number of TV box shipments to peak, but the decline in profits, by 2015, the likelihood of decline by the very big.

In the eyes of the extreme guest group, the meaning of the box is that the replacement cost is very low, can catch the strongest performance, but after 4K, in the TV box, the pursuit of performance has reached the bottleneck, the advantages of the box is not. Will the TV box become a short-lived household product like VCD and DVD?

I am very optimistic about the box.

Why the box?

Say a house guest June experience during the New Year:

My uncle and aunt are standard non-internet people, doing small business, almost not with the Internet. But my aunt saw friends who had been using smartphones and tablets, and had sprouted the idea of buying an electronic product to pass the time.

First she bought me a homemade tablet;

After the tablet can not go online, and put on a smartphone, mobile phone and flat is a large flow of traffic, so loaded with broadband and wireless routers;

Heard that installed broadband, do not have to cable can watch TV, so I gave a TV box, incidentally installed a watch live app;

At last I sent a very old notebook for her.

Mobile phone, tablet, notebook, TV box, I help her step in place in a week. A few months later, I asked her, which time is the longest?

Answer: TV Box

A TV box? I was surprised that, for me, mobile phones, tablets are undoubtedly more convenient, TV boxes are really irrelevant things.

What are the problems with other electronic devices? can refer to the author wrote-"Why is the box?" --Non-Internet people choice

Here is the main talk, why the ladies choose to use the TV box:

1. Simple operation

When the TV box is opened, you can see the big icons designed for TV.

Moving the cursor can be seen;

Remote control buttons are within 10, more than the function of the machine operation is simple!

It's hard to find a more intuitive and simple electronic product than smart TV.

For our frequent contact with electronic products, intelligent TV with remote control for complex input is a big disadvantage, experience is very bad. But its simple operation, in the eyes of non-internet people, has become a big advantage, greatly reducing their learning costs!

2. Rich Content

Watching Korean dramas night and night, this is almost all women's essential attributes. But it seems to be in the mother's body ineffective? Not the mothers do not like to watch Korean dramas, but they do not have this condition.

Watching video on the computer, the cost of learning is too high (said earlier); If you can put Mango Taiwan's hit TV dramas to their front, do not have to spend money, no ads, you can see enough at a time! Believe me, no aunt can withstand this temptation!

3, the cost is not high

My uncle, aunt moved the year before the new home, bought a 47-inch LCD TV, in his eyes this cost is definitely not cheap. And TV has a life expectancy of at least 5 years (my uncle had a TV for almost 10 years), and they never bought a new TV before they were completely old.

A box, instead of buying a new TV, makes the TV "smart". Not to mention, save a year four hundred or five hundred of cable TV fee, you know, my home side of the cheapest broadband, the cost of a year is only more than 600.

This account will be counted.

Internet box, not internet aunt

The problem with the box appears here:

My aunt she has a strong demand for the product of the TV box, she knows the electronic product is very interesting, also understand that the TV box can watch TV on the internet. But it's too expensive for her to get to know these electronic products and find the right channel to buy them. She prefers to use simple, easy set-top boxes.

Although the TV box has many advantages over the set-top box, the set-top box needs only a phone call, there will be a staff door, installed ready to use.

On the other hand, most TV boxes are fried by internet companies. MA in the Internet how the powerful, set off again big waves, in the mother's heart status is not as the Neighborhood Committee director.

TV boxes have a need for fault-manufacturers and demand audiences are not in one dimension.

Where's the opportunity for the box?

TV box This wave of upsurge, by the Internet company began to fry hot, also will eventually in the Internet tide cooling, its future, in the Yu Jing and other offline channels.

To do a cottage to start a small group of Shenzhen, do not have to be affected by internet companies, in the industry a song decline, put aside the so-called "internet thinking", seriously to do for the offline crowd TV box, after all, Offline channel, is online internet company's soft rib.

will be from Huaqiang North and other electronic products Wholesale Center began to spread around, wait until the TV box like DVD general popularity, is the time of the stuffy sound fat!