TV industry 2015 online "Great Leap Forward" sales or broken tens of thousands of units

Policies to stimulate the overdraft market, coupled with the rapid development of intelligent terminals, last year, the overall sales of color TV industry declined, most of the black power companies decline. And that may turn around in 2015.

"As a result of the global market contraction, the traditional industrial chain and computer and other bulk machine product growth slowed, but in smart terminals, flat display, mobile internet and other emerging industries rapid development." New information technology is opening up a new era of information economy, as new technologies and models of IT industry continue to be upgraded and updated to form the game rules and industrial forms. Zhou Haiyan, director of audiovisual services, electronic Information Division, Ministry of Industry and Information technology.

Oviyun Network (AVC) Black Power Division research manager Zhu Yuan that the 2015 color TV industry will appear four trends: Channel sinking, rural market will become a battleground, the online "Great Leap Forward", the sale of tens of thousands of units, mobile end ushered in the outbreak of new technology to create a big market.

Last year, the color TV industry sales 146.2 billion yuan

In the 2014, the color TV industry entered a difficult year against the backdrop of slow economic growth, weak industrial overall and cautious consumer buying intentions. According to AVC data show that 2014 China's color TV market total of 44.61 million units, down 6.6% year-on-year, sales amount of 146.2 billion yuan, down 14.5%.

January 20, in China's electronic Video Industry Association and AVC jointly sponsored the "2014 China Electronic Information industry economic operation and Color TV industry Research conference", China Electronic Video Industry Association vice President Bai Weimin said: "2014, the color TV market growth slowed, the industry entered the adjustment period, Face strong market competition pressure. However, enterprises to strengthen product innovation, with new technology of new products choppy. ”

Although the overall performance of color TV company performance is poor, but new technology has become a bright spot.

AVC data shows: 2014 UHD TV penetration rate of 14%, increased 12% from last year, 2014 listed models reached 283, accounting for the total listed models of 21%, 50 inches above the TV penetration rate of 26%, of which 55 inches above the TV penetration rate of 13%, increase 4%, The rapid growth of large size market makes the average size of color TV set from 2013 39.9 inches to 2014 42.2 inches, the intelligent TV penetration rate is 58%, increase 14%, 2014 listed models reach 832, accounting for the total listed models of 61%.

In addition, the enjoyment of products, curved surface TV is gradually being accepted by consumers, 2014 contribution sales of 130,000 units, accounted for more than 0.4%;oled sales of 5000 units, laser television debut, sales of nearly 1000 units.

The mainstream of electricity quotient

With the popularization of Internet and the increasing number of network users, the network has become a huge impact on the new media platform for the development and expansion of E-commerce Market provides a good opportunity; According to AVC data, 2014 color TV online retail volume 7.87 million units, an increase of 79%, accounting for the overall market 18% The online retail volume of 36.74 million units, down 15% year-on-year. Electric Dealer's promotion will be under the line Tradition Chun, 51, Eleven-Three big nodes to break into more than 10 nodes, the color TV market promotion rhythm presents the peak season not to be flourishing, the off-season not light scene, the whole becomes each small crest and the trough. For manufacturers and channels, the warfare of the past long cycle will be replaced by a frequent and short-lived guerrilla warfare.

At the same time, the rise of internet enterprises across the world in 2014, in video content, social marketing, software innovation, business model for the color TV market injected a strong fresh blood, activating the color TV industry competition, traditional color TV companies have to build Internet exclusive brand. According to AVC data shows: 2014 Internet brand market share grew to 6%, the traditional brand market share fell to 94%.

2015 online scale or broken tens of thousands of units

AVC forecast data show that 2015 China's color TV market volume will reach 44.1 million units, down 1.1% year-on-year, retail sales will reach 137.1 billion yuan, down 6.2% year-on-year.

Zhu Yuan believes that the 2015 color TV industry channel sank, rural market will become a battleground. "In the 2015, under the background of urbanization and the increasingly mature online shopping environment, rural areas will be the major brands and channel business strategic focus." Rural market will become an important source of the expansion of color TV market. 2015, the whole channel of rural size will account for more than 50% of the overall. ”

AVC data also predicts that the 2015 China online color TV retail market total will break 10 million for the first time, reaching 10.2 million units, accounting for the overall market share of 23%.

AVC Black Power Division analyst Wang Zhengzheng that 2015 will also be a platform to shape the year. With the rapid development of Internet tools and the escalation of market competition, the traditional mode must be transformed to the platform model, and more and more enterprises will devote themselves to the construction of intelligent logistics platform, large data platform, after-sale service platform and financial platform. 2015 will be a year of continuous innovation in the color TV industry.