TV industry is declining sales by 15%

On the one hand busy "net", on the other hand, sales decline, this is a true portrayal of the domestic traditional color TV manufacturers.

China Electronics Chamber of Commerce Consumer Electronics Survey Office of the latest release of the first half of the 2014 China flat-screen TV consumption demand and the second half of the market Trend forecast report, the first half of 2014, domestic flat-panel TV demand tightened, estimated sales volume of only more than 20 million, compared with the same period in 2013 15.3%. Most color TV manufacturers do not complete sales forecasts, there is a loss phenomenon.

For the reason of the current slide of color TV market, Lu Xianbo, Deputy Secretary-General of China Electronic Chamber of Commerce, said that the market output tends to be saturated, the real estate market low operation, the post policy era overdraft effect, export shipments upgrade, Low-cost electric power channels and television intelligent business income model changes and other factors have had an impact.

To this end, TCL, Changhong, Hisense and other announced, and advertising, large data, game middleware standards, application stores to reach strategic alliances in the future market competition in the dominant position.

In the view of the land edge wave, in the coming period, this downward trend or will continue, the second half of the domestic color TV industry should strive to innovate products and services, improve their operational capacity and profitability level.

However, in the first half of the overall market showing sales and sales both decline, in 2014, the color TV industry ushered in the accelerated popularity of 4K television. Rough estimate, the first half of 2014 4K Ultra HD sales reached 3 million units, especially this year, Brazil's World Cup to achieve 4K transmission mode, including the finals of the tournament, but also the 4K TV products become the focus of consumer market attention.

However, with the 3D, the introduction of intelligent television, mixed with the questioning voice of the 4K TV, but also face the test of uniform market norms. and the World Cup caused by the true and False 4K TV doubt and industry standard vacancy discussion, the 4K TV product standardization issue to the forefront of public opinion.

"Based on TV's unique live function, to achieve the true meaning of the 4K effect, but also need 4K film source shooting and editing, 4K signal transmission, 4K content of the whole industry chain." However, at present, there is no 4K TV channel, the definition of the disc can only reach the full HD level, coupled with the restrictions of network bandwidth, so that the 4K industrial chain upstream technology breakthrough become the key to the popularity of 4K TV. The land-edge Wave explains.