TV market's first negative growth in 30 years, smart TV still surging

A recent report by the China Electronic Chamber of Commerce showed that the domestic television market sold less than 20 million units in the first half of this year, ushering in the first negative growth in the television market for nearly 30 years. Still, smart television has maintained a strong momentum of growth.

A recent study by TNS, a global research consultancy, shows that adults around the world are still fascinated by television, and that three-fourths of the world's internet users still watch TV every day, but the habit of watching TV has changed, and watching TV is just watching TV. Nearly half of the TV viewers now surf the internet at night while watching TV.

Although people are still in love with television, but only the television can not fully meet the user's demand for content, this change has promoted the development of network media and the "multi-screen with the" phenomenon of growth. The survey, which visited more than 55,000 internet users around the world, found that nearly half of the people watching TV at night (48%) were watching TV while doing other digital activities, such as using social media, checking emails or shopping online. The trend has been shown in China, where 37% of Chinese people watch TV and use other digital devices while watching television.

Despite the surge in online content consumption, traditional televisions still play a huge role in people's lives. Around three-fourths of the respondents (75%) and Two-thirds (66%) of China's respondents sat in front of the television every day watching TV. TV dinners are still very popular, with four-fifths of Chinese viewers (80%) watching TV while they are eating dinner, and the rise of digital set-top boxes, playback TVs and on-demand services has left some consumers still dependent on television, while 75% of the world's people do.

In the face of new consumer habits, the combination of traditional TV and the Internet intelligent Television, maintained a surging growth trend, as at the end of March 2014, the domestic penetration rate of intelligent television has reached 56%. With the continuous exploration of the operating mode of TV manufacturers, the proportion of the future intelligent TV will continue to increase, which is expected to exceed 70% by the end of 2014.