TV payment will be accompanied by the rapid development of cloud computing

Recently, research firm Gartner released a set of latest research data, the group data show that despite the high probability of science and technology stocks will collapse, the birth of science and technology spending this year will continue to grow 3% until at least 3.6 trillion US dollars . This year the world's major organizations spend in the field of cloud computing spending will exceed 109 billion US dollars, compared with last year's growth of about 20%. 2012 is called a year of cloud computing takeoff, but according to Gartner's guess, until 2016, total cloud services will total $ 207 billion in spending, almost to more than double its spending this year.

Domestic mobile payment is being developed at unimaginable speed, and the market contains unlimited business opportunities. According to Analysys International released "China's third-party payment market trends forecast" report data show that in 2011 the scale of China's mobile payment transaction volume reached 74.2 billion yuan, the number of users reached 187 million. Moreover, the report predicts that the mobile payment market will maintain its rapid growth in the next three years. By 2014, the mobile payment market will have a transaction volume of 385 billion yuan and a user base of 387 million.

Sense of the market's keen mobile operators, banking institutions and third-party payment companies and other manufacturers have "plugged in" the market, want to plunder the mobile payment industry this attractive "big cake." Currently in the country, the three major operators have set up independent payment companies. With the development of mobile Internet and the proliferation of mobile phone users, mobile phones have increasingly become one of the major electronic payment means, which also provides objective favorable conditions for operators to intervene in the payment market. In business, China Mobile and Shanghai Pudong Development Bank jointly issued near-field payment of co-branded cards and other 4 products; China Unicom won the central bank's payment license, achieved by the "Unicom Wo Yi Fu Network Technology Co., Ltd." to "Unicom Paid Co., Ltd." Change; and China Telecom and China UnionPay hand "wing payment."

By the end of June, the central bank issued 95 access licenses and the third-party payment enterprise team has grown in strength. In addition to the nearly 200 licenses that have been issued, a large number of enterprises still submit application for licenses. Third-party payment has infiltrated all aspects of our lives, shopping, travel, games, payment, insurance, logistics and other fields are thriving flourish. While the scale is getting bigger and bigger, the market competition is more intense, the third-party payment market surges. PayPal launched a new technology to support users in the physical store to complete the payment, radio and television also hope that the TV payment to gain a seat. Although the mobile payment market is full of smoke and smoke, its broad space for development in the future also requires diversified cooperation and communication among operators, banks, third-party payment and other related enterprises, mutual learning and mutual promotion of an orderly and coordinated payment market order.

Xu Luode, president of China UnionPay, pointed out that after the television industry is changing from entertainment terminals to e-commerce and public service terminals and the television payment platform is recognized, it has opened up the payment links that have troubled many years and accelerated the development of the television platform shopping industry. The TV payment system will also be the most potential payment platform after internet banking and mobile banking. Moreover, digital television is only one of the terminals for television payment. Internet TV, mobile TV and satellite TV will also be gradually incorporated into these areas. The industrial scale will be Up to tens of billions of yuan.

TV payment is a need for technical support, otherwise consumer funds will be at risk. However, as far as the current technology is concerned, it still can not effectively guarantee the convenience, security and technical improvement of television payment. Insiders disclosed that users can complete all kinds of payment through the remote control TV, but in the short term the possibility of universal realization is not. Although some color TV enterprises have started to cooperate with YinTian Technologies Co., Ltd. in research and development of payment systems since 2009, the operation of television payment services still needs to be jointly promoted by hardware and software vendors and policies.

Independent analyst of the industry, Lu Zhenwang, said that now that TV shopping can not be done, there is a key point to pay for it. If Unicom has a TV shopping system and a TV payment system, the effect will be much better. He said that if the television payment to establish, then create television shopping, pay-TV and other television-based Internet e-commerce system will be rapid development.