TV Remote control application Peel Mobile Alliance Strategy effective user 25 million

Original title: TV Remote Control application Peel Mobile Alliance successful user 25 million peel and mobile device manufacturers Alliance strategy finally began to be effective, the company is expected to achieve 25 million registered users this month target. A peel user who is positioned as a "remote control on the second screen" can control the TV and select programs via a smartphone or tablet computer. The 1 peel has been around for some time as an independent app for iOS and Androping, but it has been working with mobile device makers such as Samsung, HTC and LG to spur the company's recent rally. These device manufacturers with infrared-enabled phones can work perfectly with Peel. Peel's chief product executive and partner Krishnan said Samsung had taken the lead in adding the feature to some tablet devices. But the contribution of smartphones is still the first. 1 over the past 8 months, the number of Peel users has doubled by more than four. More than half of the smartphones sold in the US market are preloaded with the app. In addition, Peel's user activity is also considerable: the number of active users in July reached 1 million, the number of applications on-demand content per month is more than 300 million times, the monthly content recommended 1.1 billion times. Krishnan said the company is seeking further cooperation with mobile equipment producers and is currently working with 3 new manufacturers to develop products. The details of the 3 new partners are unknown. Peel's next goal is to expand the number of users to 50 million by the end of the year, which is growing at 2 per second, according to official information. At present, Peel's profit model is recommended for fee and movie-TV trailer, and users can customize it according to their own taste to get a quicker experience. In the second round of funding last year, peel 16.7 million dollars from Lightspeed Venture and Redpoint. While peel in the fast-growing economy seem to need more money, Krishnan says the company's current revenue is actually very optimistic and is expected to be profitable by November.