TV shopping public propaganda illegal rub net: broadcasting regulation into dead

Xu 997 yuan to buy wireless network card, send 4000 Yuan notebook computer, and then send video chip, free lifelong internet, do you believe it?　　In the face of many gullible people, such a TV shopping ads, why can also be in the dozens of TV stations to simultaneously bombing? is the TV station responsible?　　Why does the SARFT regulation on TV shopping become dead? Recently, "Open Yellow Gun" column received a lot of readers letter, said that in many television stations to see such a TV shopping ads, reflecting their own TV shopping cheat, return rights and difficulties. What the hell is going on in between?　　In this respect, the yellow gun was investigated after receiving numerous complaints from readers. I was enchanted, I was deceived host: We are today network company to work together computer city activities, as long as you spend 997 yuan to buy a network card, this laptop computer do not pay, free to you.　　This brand-name notebook computer is a brand-new intelligent notebook computer, its counter price wants more than 4,000 dollars, if you do not understand the computer, for example can not type, will not pinyin, as long as directly write on it ...　　Audience: Computers can also write with their hands, which is pretty good host: Yes.　　Audience: I am very slow typing, with the written very convenient, really send ah?　　Moderator: It's really free for you.　　Audience: Then give me a quick order, and soon give me the goods. Moderator: OK, no problem, please leave your address, we will be the first time for you to ship. Because the sale is unusually hot, so the company decided temporarily, in addition to the computer free to send, but also gave everyone an AVI TV broadcast chip. It can play more than 200 countries in the world, more than 1000 videos without money.　　Please call, free consultation. ...... Above, is Liaoning satellite TV, Guangxi satellite TV, Guangdong satellite TV, Heilongjiang TV and other TV stations in a TV shopping ads.　　In the bombing, I was enchanted, but also fooled. On the January 11, I ordered the goods according to the Order hotline on the advertisement, and the handling fee was 1036 yuan.　　Two days later, I received the goods, Joy turned to anger: what is that notebook computer! The system is Windows CE, does not support any video format playback, can not be normal typing, the computer in addition to the built-in games such as defoaming bubble, other functions are basically not normal use.　　I call the customer Service hotline to reflect the situation, customer service told me that video playback depends on the size of the computer, a size of less than 100MB video was told because the size of the computer can not play the limit, this is still a notebook computer?!　　I dialed the order phone, ask the other party to explain this and refund, the other answer: "I reply", and then no word from ... I made countless long-distance calls these days, but there was no reply. I went to the trade and industry Bureau to complain, the Trade and Industry bureau said no registration, can not control; Go to Consumer Association, Consumer Association said powerless.　　I want to report the case, but the police say the amount is not yet filed. I surf the internet, there are so many consumers deceived, encounter similar experience。 Oh, my God! I think I'm unlucky. But now those bad ads are still in so many TV stations Non-stop broadcast, is the television also fooled? Why do you keep playing?　　Why didn't you call it quits? I hope the "yellow gun" to expose this, and I also hope that the yellow gun to the companies involved in fraud, advertising television to conduct in-depth investigation, not to let more consumers deceived.　　Thank you! A reader looking for justice Mr. Yuan Huang Gun investigation: illegal rub net public propaganda "Everybody is careful, TV shopping use handset cheat perfect, now switch to PC."　　January 18, readers Shaohui also to yellow gun complaints, girlfriend mother saw "buy network card to send notebook computer" ads after the excitement, the result of this thing is a waste.　　According to numerous readers and yellow gun investigation, in addition to "sell network card to send the computer", similar to "799 Yuan Notebook Life Free internet" and other TV shopping ads, currently in Liaoning, Guangdong, Guangxi, Heilongjiang, Chongqing, Jiangxi and other more than 10 satellite TV broadcast turns, stimulating the eyes of people. Is there really such a free pie?　　Are these notebooks really notebooks? Yellow gun in recent days to watch a number of TV ads found that these programs have the same point: Shopping guide shows no brand and product configuration information, to "network Company", "Computer City" instead. Yellow gun dial Guangdong satellite TV "buy a card to send notebook" shopping hotline when asked the full name of the seller, the other staff members are not clear any situation. "You don't know what the unit name is at work here?"　　"The other staff warned yellow gun" to buy, do not buy don't call again, then hang up. Mr. Yuan also said that the receipt of the goods can not find the brand name, express package is only to specify the post Office shipping address.　　Shaohui also said, according to the address provided by the other side of the "goods returned to Shanghai 437-032 P.O. Box, Postal Code: 200437" Look, through the Post Office query does not have this email address. A Hewlett-Packard notebook dealer said to reporters, 997 yuan to buy laptop + wireless network card + TV capture card? People with a bit of it knowledge know it's impossible.　　Most of these computers, he says, are installed with Windows CE, more like mid or digital assistants-a transition product that was eliminated seven or eight years ago, with extremely low costs. And the biggest scam is "lifetime free internet." In 799 Yuan netbook and other TV shopping ads, "Life-long free wireless internet" is a repeated publicity of the core selling point. Careful audience told the yellow gun, in the top right-hand corner of the advertising screen, manufacturers often deliberately play a line of small print: "Only the place to receive wireless network." The fine print of this line of well-meaning reminders reveals the secret. "Generally speaking, in addition to Starbucks and other free internet places, is to a RUB network card, steal someone else's account password free rub net, of course, lifelong internet do not have money." "Shanghai Zhonghui law firm lawyer Yunting said, rub the net to some extent is illegal, industry and Commerce Department already expressly prohibit this kind of behavior, public securityThe organ may make civil punishment to "rub the net" according to law, and the seller will bear the related responsibility according to law.　　Paradoxically, as of the time of press, more than 10 television stations are still openly advocating such violations. The so-called TV chips that watch thousands of of stations are just some of the external devices of several assistants.　　Obviously, these so-called "notebook" is actually not a real notebook, nothing more than the use of consumers of computer knowledge blind spot to cheat. In the survey, a self-proclaimed "conscience" of the TV Shopping guide Service hotline to call the yellow gun, the company warned all employees "must not disclose the company's real address, so that once customers find the door, or want to request returns, will only topological." "There is no one under the protection of rights, many consumers think the television station is its culprit," We believe that television, only to buy. Doesn't the TV station know it's a lie? Why is it still being broadcast repeatedly on television? "TV: Only trial content, not audit products" customer advertising as long as the relevant provisions of the "Advertising Law", complete documents, there is no fraud, we can broadcast.　　"Liaoning satellite TV advertising department business staff Miss Wang told reporters on the phone," the ads involved in the audit of related products should be the industry and commerce, quality inspection and other State organs responsible for the television station should not bear the product quality, performance review obligations. When asked "997 yuan to buy a card to send notebook" This shopping advertisement, Miss Wang said "not clear." "Our advertising business has been outsourced to the ding-long advertising company, which buys a unified advertising period for the Liao Dynasty and then runs it and sells it to advertisers by the minute." "As a broadcast channel of the television station, the shopping column of products, advertising content ignorant."　　Yellow Gun has contacted Liaoning, Guangdong, Guangxi and other TV editorial room, Taiwan Office, satellite TV Office, advertising department director's office, satellite TV advertising department, the answer is surprisingly consistent, "shopping program is not a regular column, not very understanding, please contact the agency Advertising company for consultation." The main body of advertising "do not understand", the agency is what attitude? After many surveys, yellow gun found "ding long tatsu" such a lot of advertising intermediaries, the main business is to undertake TV shopping ads, and some even played "New Year's specials, three Lianbo 20 percent" slogan. Yellow gun repeatedly tried to contact "Ding long tatsu" not fruit, finally, as a customer contact to one of the Shanghai Ya LAN Advertising Co., Ltd., the so-called "and the country 30 provinces and cities, more than 800 television, newspapers, broadcasting media to establish a good cooperative relationship" of the large advertising brokers to the yellow gun commitment: "Do not worry about censorship, we can deal with."　　When it comes to avoiding censorship, "brand, performance, talk about free, discount, this is packaging and marketing skills."　　Radio and television regulations into Dead December 2009, SARFT issued a notice clearly stipulates that, starting from January 1, 2010, TV will be responsible for television shopping, in addition to the Star TV shopping program to carry out centralized clean-up rectification. According to China's advertisingAct stipulates that television stations as advertising publishers may also assume joint and several liability.　　But the real situation is that, in the face of the television station prevarication, the status of vulnerable groups of consumers do not have to proceed. Beijing Industry and Commerce Bureau a staff told the yellow Gun: the current complaints about television shopping, according to the provisions of territorial management.　　In other words, for example, if a Sichuan consumer complained about other provinces and cities of television stations, will be a provincial, lengthy complaints process. Compared with the rectification of the Internet video of the vigorous and resolute, the regulation of television shopping as of this newspaper (February 1) or dead.　　According to the Yellow Gun survey, as of the end of January, TV shopping programs did not "disappear" from the major television stations, instead of a variety of shopping programs, more and more consumers are fooled into complaints after no door. "The rules are out, but there is no real effective means of implementation in the regulations."　　"More importantly, television is just rushing to make money, regardless of other circumstances," said one person familiar with the matter. "We've sold out of this year's TV shopping and made a full pot." "Would you like to buy a good time period for TV shopping?" said the director of the Southern TV advertising department. Money has nothing to do with it. "An industry personage who declined to be named said that the TV shopping marketing model in the industry is also known as the split-type marketing, television charge the percentage of the price of TV shopping, usually 30%-40%, Shanghai, Beijing and other eastern regions of the highest proportion of TV, 40%, the Midwest provinces and cities generally 30%,　　In most areas there are middlemen (television stations generally do not directly, but entrusted to a media company or sales company), while the profits of the middleman is generally 10% of the price of TV shopping, the last remaining 50%-60% for the manufacturers.　　The industry to "sell network card to send notebook computer" for example, because the product quality of the industry are clear, network card + computer + TV chips from the manufacturers to take the total price of goods at most only 200 yuan, every sell a product, the TV station is at least 200 yuan profit. The yellow gun says it's a rotten tumor all over the place. Chinese TV shopping programs are so numerous that they are more widely promoted than any other country in the world.　　In many people's eyes, TV shopping is like a cancer, full of all kinds of dirty tricks: false propaganda, the sale of fake, profiteering wealth ... We can blame consumer ignorance, always fooled. But not only are China's ignorant consumers, but there are also many cheap consumers in the west.　　So why is television shopping abroad recognized as the "third retail revolution"? In the past, TV shopping was "impossible to rely on", and now it is "not subject to regulations". From the SARFT to punish no fruit, the television broadcast openly illegal advertising can be seen, a run through the various links, various parts of the virus, can not rely on "medicine" to remove.　　Unscrupulous manufacturers of exaggerated exaggeration, the public celebrity false endorsement, advertising censorship eyes closed eyes and television media responsibility shirking all let it become a cancer chronic disease, spread rot to every corner. Perhaps, the examination of the difficult to escape its guilt, manufacturers of pure market-minded, TV-onlyThe benefits of the supremacy must be balanced in order to completely rebuild the market mechanism of integrity. But is this just the responsibility of the broadcasting Department? Can the radio and television departments rebuild integrity?　　I think it's hard. To the consumer, I can only say that before being tempted to think about it, is there really such a good thing about the pie-dropping? Even if there is, I am afraid will not reach your ear. Otherwise, who will advertise on television.