TV version video app off-shelf intelligent TV

Wang Jian

SARFT's crackdown on online video is continuing, and TV apps on video sites are being asked to stand down.

In the future, the network video directly into the TV screen, playing "edge" difficult to increase.

It is feared that with the advent of the http://www.aliyun.com/zixun/aggregation/8344.html "> Mobile Internet era, many young people have become accustomed to watching online video on mobile phones and pad instead of watching TV in the living room." Smart TV, which can connect to the Internet, uses a wealth of online video to lure young people back to the big screen in the living room. However, SARFT this "strict", interrupted the network video directly to the channel of television, will undoubtedly let this part of the young people back to the living room of the enthusiasm of the decline.

How to explore a new business model in the "post-regulatory era" is to be faced by the video website, the internet TV integrated broadcasting and control platform license maker and the color TV factory.

The video website is in trouble

Peng Gang TV Senior vice president of the "first financial daily" reporters confirmed that music has been in line with the requirements of SARFT, made a corresponding adjustment.

Peng Gang through the text response said: "This bureau requested the next shelf is the third party market video app XL and other versions." We have already been off the shelf for this version. Le View is now seriously cooperating with the SARFT for rectification, and has made positive progress, will be rectified in place as soon as possible. ”

and pplive PR related Personage also told this reporter, PPLive has put the TV end of the app shelves, currently on the PPLive site has no TV-side app.

As for how to expand television this big screen in the future, these pplive PR people said: "In any case, first abide by the broadcasting policy, but PPLive will not give up the opportunity of home Internet." ”

In addition, Youku potatoes, Archie, Tencent Video and other video sites also said that will strictly comply with national policy provisions, the next shelf-related TV-side app products.

Three Network fusion research experts, integrated Network executive editor Wu Chunyong that this is the June or July this year, radio and television to overhaul the continuation of network video, is "Landing" one of the measures.

"Originally called TV version, later called XL version, change the name is also useless." Wu Chunyong bluntly, the video web site into the TV screen layout will be affected. Instead of a concept, he calls for a rethink of strategy on television. For example, with the licensing side to see what content can be on, what content cannot be on, SARFT requirements, can not appear on TV video site brand, since the rules of the game, there is no need to play the edge, the violation will be punished. "Can with content provider, license, Color TV factory cooperation, put some films, TV dramas to the licensing side, this will be the only legitimate business model, and then the content, advertising revenue and licensing, Color TV factory." ”

A senior person familiar with the OTT industry also believes: "Radio and television related to national information security, so video site in the TV, if you want to continue to go down, you must ' hug the thigh ' (refers to the cooperation with seven licensees); or to calm down, expect this kind of supervision from the tight situation, at least until next year ' two sessions '.

License maker Color TV factory mixed

As one of the licensees of Internet TV integrated broadcasting and control platform, the relevant head of Chinese media told the first financial daily newspaper yesterday: "I also see the news from the Internet." Of course, this is good for the licensing side. Because the video app has been disconnected from the broadcast control. The TV version app has a positive effect on the network video content management. ”

The Chinese number of relevant officials that if the video site strictly in accordance with the provisions of the SARFT, in the TV screen, will certainly strengthen co-operation with the licensees.

However, the Chinese media-related leaders said, as an integrated platform for broadcasting, even if there is more content, but also to strengthen services. Some of the foreign dramas without copyright, the scale of too large programs, access to the television screen will certainly be affected.

"For the licensees, the overall positive, but the responsibility to increase," said OTT industry veteran, "the former licensees just collect money, lack of supervision; ”

"The licensing side has strengthened its position, but it is also a mixed blessing," Wu Chunyong said. Lenovo's Smart TV, for example, used to be an App store and now becomes a blockbuster app store. The original contract, you endorse for me, a year to give me how much money, now in default. The licensee must bear more responsibility. ”

For the color TV factory, TCL, Skyworth and many other enterprises in the color TV business in the "First financial daily" reporter interviewed, said that the radio and television rectification is a good thing. Wang, chairman of Skyworth's Cool TV company, said: "Sarft opposes video aggregation, allowing television to compete against the background, or any internet company can cut into a TV set and find someone to do it on behalf of the TV." From Skyworth, we and the licensing of the southern Media and its subsidiaries of excellent friends, we can work with the licensing company to ensure that the content can be controlled under the premise of cooperation with the network video site. ”

However, there is also a small and medium-sized color TV companies in charge of blunt, "many people bought an Apple phone, will go to brush machine." Television, although radio and television strict TV and set-top box, but the television tube has a color TV factory, but can not control the behavior of ordinary people. Radio and television supervision, should be like Dayu flood control, sparse rather than blocked. ”

A color TV factory related people think: "After the radio and television regulatory era, everyone to the ' multi-screen interactive ' direction of transformation, try to bypass radio and television monitoring; Video site, set-top box factory will work closely with licensees. ”

"Before the color TV factory in the video operating platform on the various, radio and television this rectification, will also disrupt the color TV factory, especially the Internet TV, the Army of the strategic deployment." People's demand for television is still some, smart TV according to what rules to go, color TV factory to better plan their own way. It becomes difficult for internet companies to make TV directly. "Wu Chunyong said.