TV150 Store to promote the third session: SEO basic concept explanation (i)

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In the last lecture we explained what SEO is and why learning Seo,seo is useful. If you have not seen the second lecture, please read this article: "TV150 store promotion of the second session: Shop Promotion of SEO primer" We today Lecture topic is: "SEO basic concept explanation" In this lecture we will explain the following three questions:

First: Learning SEO needs what basis?

Second: Learning SEO need to know what basic concepts?

Third: Through the learning of SEO what kind of altitude can I get?

Objective

Today, I was asking a friend of the online shop: "What's your problem with the promotion?" Friend: "as a person who knows nothing, I really do not know what I should go to learn what things, I have so far been an outsider to this industry, you let me ask you a question, I even do not know what the problem is." ”

I am deeply touched by such an answer, when I was in school, the English grades were poor to a certain extent, the teacher always like to ask, you have what kind of questions to say, I help you answer, that time the biggest problem is not know where to learn from, other ignorant, also do not know how to ask questions, I think a lot of people who study shop promotion now are like this.

Through the first two talk of learning, we have a basic shop promotion has been a preliminary understanding, today I will act as a leader, to bring you to this industry, for everyone to open the door of this industry, I hope you can open the door when I try to come in.

First question: What basis does learning seo need?

In the last lecture we have introduced the benefits of learning SEO, but, is not a good thing, or a certain kind of technology is good, we will soon be able to learn to hand, aerospace technology is also good, unfortunately I this life is not a chance to learn, a lot of technology is a threshold, some high threshold, some low threshold, For example: the basis of riding a motorcycle is that you should at least ride a bike.

Some industries are the threshold of the industry by some people to raise, in fact, not so high, is the so-called: "will not be difficult, difficult people will not."

The basis of the SEO is actually very simple, for the shopkeeper, as long as you have a post in the Forum experience and shop is a person to open (not to ask a friend to help), there is such a basis to learn SEO is not difficult.

If you have knowledge of HTML, then learning SEO is handy.

Do not understand the HTML also does not matter, I will later in the TV150 forum to open a separate section to record some video tutorials specifically to explain HTML.

Second question: What basic concepts do you need to learn about SEO?

Any knowledge has a basic concept, if we come up to learn too advanced things will inevitably give us a lot of learning difficulties. If we learn English without first learning 26 letters, the difficulty of learning English can be imagined.

Today I want to explain the basic concept of SEO is only after the door will know, SEO do not understand people are difficult to contact these concepts belong to the industry's professional terminology, like programmers often contact with some programming language, usually we just heard but did not go to Baidu search, Today, after I explained these professional terms you can take out to Baidu search, can search to, just before you do not understand the industry, so did not think up to search it, well, we do not pull anything else, said the matter.

What is a target keyword?

So-called target keywords, is after a series of analysis and research finalized to summarize your entire shop or website keyword, this word and the target customer has some similarities, there are some common, the similarities lies in, your product or service Target customers may search your shop's target keyword to reach your shop.

Here are a few words to simply say what the target keyword features:

First: The target keyword should appear in the title of the homepage of the shop.

Second: The target keyword can be a word, can also be a word, or can be two or three words, but most of the choice of only one as the target keyword.

Third: The target keyword should be the best description of shop products and the industry in a word.

Four: The content of the shop must be corresponding to the target keyword, that is, the user in search of the target keyword to reach your store when there is no sense of deception.

What is a long tail keyword?

Target keywords can bring us a certain customer, but are in the industry, we want to let users buy our products, simple optimization of a word can not achieve the purpose, which requires us to have a certain way to our products are also optimized to be able to, simply give an example:

If your target keyword is: "Sneakers," from this point of view, our shop is selling sports shoes, if said that 1000 people search the search engine every day: "Sneakers" arrived at your shop, but the sports shoes are divided into many kinds, there are white black, high help of the low, large size, small code, Winter wear the summer wear and so on, although you have these in the shop, but the user came in to see your shop is very messy, soon turned off, and went on to search the search engine: "Big size boots (the word search is very high, I did test)" or: "Big size men's shoes" and you shop just do this keyword optimization, Such words are called long tail keywords.

In other words, simply by a target keyword is not for us to bring more customers, want to let our customers unlimited expansion, need to do a lot of long tail keywords, to know the Chinese logic, a word backwards and forwards are understood, so say a word can make a lot of long tail sentence, I in simple give an example:

For example, the word "weight loss" many do weight loss drugs or training courses to do the bidding rankings, but not all of the search: "Lose weight" people will go to enroll or buy weight loss medicine, because the search for the word of the crowd, a part of the people want to know some ways to lose weight, or to see the article on weight loss, Or to search for some examples of weight loss.

One more question, want to lose weight of people want to buy weight loss medicine or newspaper class people also not necessarily only search "weight loss" This word, and we do rankings, generally only to lose weight such words, and ignore: "What to eat can lose weight", "How can you lose weight?", "How to lose weight quickly", "the fastest way to lose weight in winter", " The most effective way to lose weight, "fast and healthy weight loss method" and so on

It turns out that some special industries these words bring the flow of a little bit more than weight loss this target keyword, and these words to optimize the difficulty of small, customer intent is stronger. OK, the above is through an example to explain what the long tail keyword is, now summed up is:

First: Long tail keywords generally exist in the product page or blog post page.

Second: Long tail keyword search volume is small, easy to optimize, most of the long tail keyword is composed of two to three words of the phrase.

Third: The shop has a large number of long tail keyword for the volume has a significant increase in the effectiveness of the site, the number of more, the greater the flow.

What are the relevant keywords?

Say the relevant keywords, it is obviously two have a relationship between the key words, there is no good to say, but why mention such a concept, I said below an interesting thing you understand.

To give an example, I now let you say: "The word" bed ", you may immediately think of:" Sheet, quilt, quilt, pillow "and other keywords, but to know that our human brain and other machines are not the same (intelligent, thinking), You don't even know how you can get these words out of your brain, and the search engine that is a machine doesn't even know which two words are relevant (search engines don't think).

If the human is to remember a word through form and then associated with another word, then the search engine this is not the IQ of the machine is how through the shape or function of things together, it is obvious that it does not make sense.

So how does a search engine know whether two words are relevant?

Search engine is the use of human search habits to judge, the search engine of course will not find someone to go one by one, so exhausted, search engine through a large number of data analysis can finally analyze the relevant keywords, for example, search engine on a site grabbed the word "notebook", we all know, A notebook has two meanings, then he is how to connect the notebook and computer, Baidu can take a This site other occurrence probability than the larger words all extracted, and then take the notebook of the word to B site analysis if found on the B site notebook This word also appears in large numbers, Then the search engine will think that a site and B sites have a certain degree of relevance, then the search engine will take out the word notebook to the B site to see if there is a large number of words in the site B and a site a large number of words repeat, has been such a continuous comparison, and finally will be left with a few special related words, Search engines will then analyze which words are relevant.

Of course, the above one method is not entirely able to judge the relevance of the keyword, there is time I will write a separate article on the relevant keyword analysis of the detailed explanation, the above is just one of the methods of judgment.

So how to use the relevant keywords everywhere? When we set the target keyword and a part of the long tail keyword, we need to find a part of the relevant keywords for the store to foil, because only your online shop in a large number of words related to the target keyword, the search engine will recognize you, you will admit that you are the target keyword that industry one member, Will think that your store and this industry correlation is high, so the relevant keywords in search engine optimization is playing a big role.

What is keyword density, keyword density can play a role in optimization?

The so-called keyword density refers to the key words in a Web page frequency, many people engaged in the SEO industry said the keyword density should remain within 2% to 8%, for this view I do not express any views.

By the way, the person engaged in SEO work we call seoer, later said SEO practitioner when I will directly say seoer.

In a few years ago, we want to optimize a keyword, so let this keyword appear in the page more often, this will improve the ranking in the search engine, but in recent years the rules of the search engine changed quickly, simple keyword list is not to improve the ranking, But keyword density is still a factor in the search engine's ranking.

How does a search engine determine the relevance of a page to a keyword?

The first factor is to see the number of keywords appearing in this page, the number of times, that is, of course, the higher the correlation, if you write an article is to introduce the use of the telephone, it is obvious that your article in the number of phone this keyword must be a lot of, Of course the search engine also thinks that you this article and the word of the telephone, also will appear rank.

Of course, in addition to the problem of keyword density, there are related keywords, outside the chain, weight and so on factors, determine a page ranking factor is very much, even if I now all tell you, you may not be able to remember and flexible grasp, which requires a little bit of practice, we can draw the conclusion that, The density of the keywords is still the ranking of an important factor, but we do not deliberately to list keywords, in the optimization process, we have to think of a number of strategies to make the keyword natural appearance, on the optimization is a lot of role.

The basic concept of key words in optimization is the above four points: target keywords, long tail keywords, related keywords, keyword density.

Want to learn SEO for the above four concepts must understand thoroughly, this will be the basis of your entry, if you do not remember, you can repeatedly see two times.

Next we say the last question.

The third question: What kind of altitude can you get by learning from SEO?

In this question we have to propose a new concept--SEM

SEM is the abbreviation of Search Engine marketing, its Chinese meaning is search engine marketing. SEM is a new form of network marketing, SEM does is a comprehensive and effective use of search engines to carry out network marketing and promotion. SEM pursues the highest price/performance ratio, with minimal input, and receives the largest number of visits from search engines and generates commercial value (converting traffic into orders).

SEM can be in search engine brand maintenance, the brand's negative information as little as possible in front of the search users, can prevent competitors in the network malicious framed. At the same time can be a positive business information promotion, and thus achieve the goal of brand promotion.

We all know that SEO is a better and effective means of network promotion, but many people have not witnessed the benefits of SEO, so many people do not believe that SEO, please think rationally, through SEO to make a lot of money will be their own experience and ability to share it all, can not say no, It's hard to say. There are a lot of people to share, but not enough comprehensive, not detailed enough, that is, to write one or two articles simply say, so we are always confused about these things.

In the next few years, China's netizens will be doubling the trend of growth, and online shopping will continue to increase the number of people, this means that the business to move to the Internet will be more and more people, in many shopkeepers, if you are just hair hair products, decoration and decoration shop, such as business, then and you Rob business people will be more and more , after the online shop is no longer a simple registration account upload products, open shop so simple, with the rise of the industry, joining the people will be more and more, the threshold will be more and more high, no skills people will soon be eliminated, So as a shopkeeper should be in a sense of crisis as soon as possible through the information developed network for their own to find the next cheese.

You're already getting started when people around you don't know what to promote or how to promote it. In their still confused when you have already found a new way out, in the shopkeeper you know most people should not promote the awareness of it, even if there is, like many people know SEO, there are few will.

As long as you ask more questions and follow our course, you will become an outstanding shopkeeper.

By SEO This technology you can quickly become a leader in your industry.

The power of sharing comes from support, if you do not see the attention of everyone, the future of sharing may lose momentum, but also please support TV150, more support TV150 forum, only in this way will have more people to share here, the problem will focus, we will learn from others we do not have things.

Let us in the future lectures thoroughly network promotion, thoroughly learn SEO, in order to realize their life value, in order to earn more money, learning is inevitable, let us come from all directions, together into the TV150 classroom to share to learn it.

Finally, a little story to end our lecture:

There was an old man fishing by the river. A child went to see him fishing, the old man skillful, so not long to catch a full basket of fish, the old man saw the child is very cute, to the whole basket of fish to him, the child shook his head, the old man surprised asked: "Why don't You?" The child replied, "I want a fishing rod in your hand." The old man asked, "What do you want to do with a fishing pole?" The child said: "This basket of fish not long after eating, if I have a fishing rod, I can catch their own, a lifetime also eat." 」

I think you will say: good clever child. Wrong, if he had only a fishing rod, he could not eat a fish. Because, he does not understand the fishing skill, the light has the fishing pole is useless, because the fishing important is not "the fishing rod", but in "the fishing technique".

Too many people think that they have a fishing rod on the road, no longer afraid of the wind and rain on the road, so, will inevitably fall on the muddy ground. As children look at the elderly, that as long as there are fishing rods have to eat fish, like the staff to see the boss, as long as sitting in the office, there is a roll into the financial resources.

This is the beginning of SEO talk about here, the next lecture in the meeting, if you encounter the issue of promotion, please go to the forum to ask questions, is willing to answer.

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