TV150 Store Promotion Fourth Lecture: SEO basic concept Explanation (ii)

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the last lecture we explained some of the concepts of keywords, but because space is limited, so did not talk about the whole, today the concept of the rest, if you have not seen the third session of the lecture, please read this article: "TV150 Shop to promote the third session: SEO basic concept explanation (i)" Our lecture today is entitled: "SEO Basic Concept Explanation (ii)" We will still explain three questions in this lecture:

First: SEO basic concept (ii)

Second: How to choose the target keywords?

Third: How to optimize the target keywords?

Objective

This morning someone in the forum turned over a successful seller's post, in the article mentioned the success of the eight keys, respectively: "Faith, passion, patience, sincerity, wisdom, integrity, perseverance, learning" and then put each of the detailed analysis, first from the beginning of their own faith, faith is the first cornerstone of success, The first way to open a shop online is to get a foothold on the Internet by faith.

A small story: one year, a British expedition entered a part of the Sahara Desert. In the boundless sand sea in the heavy-weight trek, the sun, flying in the sky like fried iron general, flapping the face of the explorers. Thirst is like a fire, anxious--everyone's water is gone. At this time, the expedition captain took out a kettle, said: "There is a pot of water." But no one can drink before crossing the desert. "A pot of water, became a source of faith through the desert, became the sustenance of survival feeling so that the players on the face of despair, and show a firm look." Finally, the expedition team tenaciously out of the desert, free of the hand of death. Everyone is happy to cry, with trembling hand twist opened the kettle to support their spirit and belief of the water-slowly flowing out, but is full of a pot of sand!

We can do anything without belief, learning is the same, learn any thing if you have a firm belief that others can learn, you will be able to learn, others can do, you will certainly be able to do.

OK, we went on to talk about our promotion, the last session of the lecture on the target keywords, long tail keywords and related keywords of the concepts below the remaining several concepts to tell:

First question: SEO basic concept (ii)

A. What is anchor text and what is a cable connection?

Let's start with the anchor tag.

In HTML markup, there is a pair of tags, which are written <a href= "url" > Text </a> (positioning or linking different pages) This tag is called an anchor tag, and he has another usage, <a id= "abc" ></a> Such tags are called anchor points (positioned on the same page)

When we post a product or blog, or in the forum post when you can add a link to some text, in some UBB editor, we add a link to the method is [url= address] text [url], in some non-UBB editor we add links to the method is <a href= " URL "> Text </a> so.

In the above code href=http://href.tv150.cn/?url= the address we call the anchor chain, and this pair of tags in the middle of the text, we call it anchored text.

I am the way through the code to explain the concept of anchor text, if you do not hear, no relationship, you can go to Baidu search this concept, there are many answers, you will be able to speak clearly.

B. What is the effect of anchor text?

The effect of anchor text is very large, I simply give an example to illustrate the effect of anchor text: we can open Baidu and then in the Search bar input: "Song Jianming" click on the search can see the first result is such "Tiandaochouqin (Song Jianming)" and then everyone in the point open this result, you can see my blog home page, People are looking at the title: "Tiandaochouqin-the person you're looking for may be looking for you" means, the title of the Web page does not have "Song Jianming" Three words, this is the magical effect of the anchor text, such a result is a large number of anchor text caused, this is also a lot of seoer top magic weapon, generally will not disclose.

But if you think SEO optimization is just an anchor text so simple then you're wrong, in that case, we do not have to learn SEO, only to tell you to add links on the line, we learn seo important is a thought, when the idea learned, thoroughly understand SEO exactly what is going on, I have been positioning SEO as a technique, did not treat it as a technology, because the SEO according to those program code is much simpler, so that learning SEO is not difficult.

C. What is a robots?

After these concepts and our shop optimization does not have much relationship, but to learn SEO we must have an understanding of the language of the robots can go to Baidu to check, I just say the function

Robots.txt is a site in the root directory of files, for the search engine to use the rules file, through this file can be set up search engine crawl which pages, do not crawl which pages, such as we can open http://www.baidu.com/robots.txt You can see this code:

User-agent:baiduspider

Disallow:/baidu

User: *

Disallow:/shifen/dqzd.html

This code means that the root directory Baidu this directory (folder) does not allow Baidu Spider crawl, Baiduspider representative Baidu Spider, the following code means/shifen/dqzd.html This page is not allowed to crawl all search engines, * (asterisk) Represents all search engines.

D. What is the use of a robots for SEO?

If we are in the search engine Spider screen opened shop, our store will not be included in the search engine, so we should go to the shop before the website of the robots, such as Taobao file: Http://www.taobao.com/robots.txt opened after we can see such code:

User-agent:baiduspider

Disallow:/

User-agent:baiduspider

Disallow:/

This code means to prohibit Baidu included all pages, Baiduspider representative Baidu Spider, said above. In other words, we Taobao on the shop is not need to do Baidu optimization, optimization is not used, Baidu is not included, do not believe you can put their own store name Baidu Search, see if there is no search to your Taobao shop.

The effectiveness of the SEO is such, when we set up an independent online mall when the site is independent, if there are interactive section users will be posted to the Web page a large number of links, we need to use a robots file to screen these pages, so it will not affect our optimization ( We will talk about the problem of the Independent mall.

E. What is PR value, what is used?

PR value is a Google set to determine the standard site level, is now said to have been canceled, do not need too much attention, we do shop promotion only need to know about the line, interested students can go online to check this aspect of the introduction.

PR value is one of the most simple to judge the quality of the site (sometimes not entirely), so generally used as a link to the standard of friendship.

F. How to improve the PR value?

There are many ways to improve the PR, the simplest way is to exchange links, preferably with a higher PR value of the site Exchange links.

can also use the PR value cheat method, the specific operation to online check on the line, I do not detail here, because I do not recommend this method.

So far our SEO shop optimization of several important concepts are finished, the rest of the concept is not said, because this concept and optimization process is particularly relevant, so stay until the operation of the time to speak.

Let's explain the second question

Second question: How should the target keyword be chosen?

We talked about what was the target keyword in our last lecture, some of the characteristics of the target keyword, the following features, and then we are talking about how to determine our target keywords:

First: The target keyword should appear in the title of the homepage of the shop.

Second: The target keyword can be a word, can also be a word, or can be two or three words, but most of the choice of only one as the target keyword.

Third: The target keyword should be the best description of shop products and the industry in a word.

Four: The content of the shop must be corresponding to the target keyword, that is, the user in search of the target keyword to reach your store when there is no sense of deception.

Based on the above features we can only think about the target keyword, in order to better illustrate the problem we still have to give an example:

Website: BBS.TV150.CN This is a forum, need to do some and the owner of the content, want to gather more shopkeepers to learn to promote, so preliminary decision optimization Shop promotion this word.

Analysis Keywords:

First went to Baidu to search the word shop promotion, the first few are to do the bidding, the first more than 10 results of the following are optimized traces, analysis of the index, about 1000, including "shop" this keyword, is a good choice, but the title of this forum can not be simply called "Shop promotion" so simple, Because of this, lack of brand, so should be TV150 Plus, should also be the forum two words Plus, because this is subordinate to TV150 forum, once someone remembers TV150, but did not remember the shop promotion so will search TV150 forum, if simple is shop promotion words, on the search, We said the keyword must appear in the title, so conducive to optimization, so set the title is: TV150 Shop Promotion Forum.

This title contains the following keywords: shop, tv150,tv150 forum, shop promotion, shop Promotion forum and other keywords. One but has a keyword to be optimized then other several keyword rankings also will be very forward.

Work done here seems to be done, but sometimes we can not simply for the flow and to set some inappropriate title, although "TV150 Shop Promotion Forum" This title is very good, the index is also high, but I still finally gave him up, changed to: "TV150 Shop Promotion Forum" Store promotion of the word index than shop to promote the index is much lower, but why or choose shop Promotion rather than choose shop promotion. Because of the limitations of the shop is relatively large, but limited to the online shop, and the online shop of these people like to shop online, through observation we found another part of the crowd-shop crowd (street shops also need to publish promotional information), this group of people like to shop called shops, some shop people also like to call shops, The extensibility of this title is very strong.

Simple such a reason is not enough for me to promote the shop to spread the word to give up the big flow, there is another reason is through the analysis of the relevant keywords online shop promotion (Baidu search for "shop promotion" came out) "Shop promotion method", the word index is also good, but also contains "shop promotion" and "shop "and the promotion method" These three keywords, so that I can use a channel page to optimize the "shop promotion method" This keyword,

and search Shop promotion method corresponding to the channel is just a list of promotional methods, has a very good user experience.

Through the analysis of the above example, the basic TV150 Shop Promotion Forum This example of the target keyword positioning to analysis finished, put this title up is not a few days have ranked it, not, we also need to give him to do optimization, the following will be said, these days the site was Baidu down the right, Baidu may not search, If you go to Google search is to see the effect of search: "Shop promotion" is currently ranked Nineth.

There may be more new things to be received in this class, please do a good record, the third question if you can not listen to go to the forum after reading the record (if you feel a little dizzy, otherwise it is best to adhere to), there are questions you can go to ask the question area, the following we explain the third question.

Third question: optimization of target keyword

Just now we have the target keyword analysis Well, the next is to our shop title set into the title we just analyzed, different sites different settings, I believe that everyone will, I will not explain, if there will be no answer to ask questions.

One thing to note is that once the title of our shop is successfully set, not to million not to change the situation as far as possible, if you gesanchaiwu change the title, then you are destined to optimize the failure, just like your name, Gesanchaiwu change a name, and finally remember you will not be particularly many people.

So how do we optimize our target keywords?

The first step: set the relevant key words of product classification

In your shop custom classification, the advance analysis of the relevant keywords to find ways to add some (pick the most important), related keywords can go to Baidu search a few short, index after the target keyword, put into the product classification.

The second step: set the target keyword in the shop homepage

Shop home generally we can set up shop announcements, then we will be from the shop notice inside the operation, the shop notice will not write can look at this article: "Shop notice how to write?" Here simple to write some introductions, and then in the introduction to find ways to appear one or two times the keyword, and then the first keyword bold, Note: Do not appear too many keywords, otherwise will be the search engine that is cheating, natural appearance, appear one or two times on it, if you introduce particularly many, have good hundreds of words, appear three or four times, four or five times is also OK, here we emphasize is natural appearance, this point must remember.

The third step: Set the key words in the message area

In the store's message area, write a message of their own, in the message appeared a keyword.

Fourth step: Exchanging links with others

You can exchange links with other stores, this is the most basic and simple way to change a few friends links, attention, do not change the whole day, preferably one day, or two days to change one on it.

If it is TV150 store can be logged in to someone else's shop to leave a message, automatically display the title of your shop and is linked, the effect is very good, we can go to see often in the forum that a few people's shop, on the Google rankings are good, TV150 forum posts is also a good choice, Post will have a shop link, are very important to optimize the role.

Add external links to the method: to Baidu or Sina and news on the application of a blog, send a few more good articles, and then set up a link on the homepage of the blog links, and then put their own keywords and store address are filled on it.

On the target keyword is simply introduced so much, in the following lectures will explain the store's internal optimization and external optimization of other skills, today to say these have a lot of, I hope we go down to see more than a few tutorials, thoroughly understand, and then try to analyze their own industry key words, Find a way to set up a good shop title for yourself so that you can optimize it, and if you have any questions, ask a question.

We end up with a little story that concludes our lecture:

Once upon a time, two hungry people received the gift of an elder: a fishing pole and a basket of fresh and huge fish. One of them asked for a basket of fish, the other asked for a fishing rod, so they parted ways. Get fish in situ with dry wood set up a campfire cooked fish, he devoured, there is no product of fresh fish meat incense, in a twinkling, even fish with soup was he ate a naked, soon he starved to death in the empty fish basket next. The other was carrying a fishing rod to continue to starve, step by step to the seaside, but when he had seen the blue sea, he was all over the last bit of strength, he also can only helplessly with endless regret to let go of the world.

There are two hungry people, they also received a gift of the elderly fishing rod and a basket of fish. But they did not go their separate ways, but agreed to find the sea together, they only cook a fish each time, they passed the distant trek, came to the seaside. Since then, the two people began fishing for a living day. A few years later, they built their houses, their families, their children, their own fishing boats, and their happy and healthy lives.

Revelation: A person only in the immediate interests, will eventually be short-lived pleasure, a goal lofty, but also to face the reality of life. Only by combining ideals with reality can we succeed.

This is the beginning of SEO talk about here, the next lecture in the meeting, if you encounter the issue of promotion, please go to the forum to ask questions, is willing to answer.

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