TV150 Store to promote the second session: Shop Promotion SEO Primer

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

This lecture did not set up the host, also did not open the public, because many people blocked the group news, so this lecture in the form of the article in the Forum.

In the last lecture we explained some of the basic knowledge of online shop and shop promotion three steps, our tutorials are from the beginning to the beginning, if you have not seen the first lecture content, please read this article: "TV150 Shop to promote the first lecture: Product layout and promotion of the introduction" Our lecture today is entitled: " Shop Promotion of SEO primer "In this lecture we will explain the following three questions:

First: What is SEO? What can SEO do?

Second: What is the working principle of the search engine?

Third: How should the shopkeeper do SEO?

First question: What is SEO? What can SEO do?

SEO, we can simply understand as a Web page in search engines (such as: Baidu, Google) to improve the ranking skills, I believe many people have heard of the word seo, some people think that SEO is actually cheating search engines, or directly to do SEO is a liar. Here I simply explain a reason everyone will have a new understanding of SEO.

Whether it's a Chinese web page or a foreign page, no matter what browser you use, to remember, our web page is firm, is vertical, so that portrait is better than the horizontal user experience, so search engine results are all vertical, and most search engines will display 10 results at once.

In other words, as long as the previous two conditions unchanged, then our web page in the search engine results will always have a relationship, there will always be a high and low difference, what is the rule to determine the difference between the high and low, what kind of rules to determine this sequence of it, Of course, Baidu and Google will not tell us the specific rules, so long as this rule exists, SEO will never disappear. So don't believe what SEO is outdated, or SEO is useless and so on.

SEO to today, as an industry appears, and even appeared a lot of SEO services to provide the company, the emergence and existence of SEO is a certain reason.

What can SEO do?

SEO more than a year of people on average 90% can be through SEO to get a good profit, and some people can make a lot of money through SEO to earn a bunch of cash.

Some of these people are because they have a good product, than others have advantages, just through the SEO advertising their products, so quickly generate income.

As a shopkeeper, we are the most suitable to learn the SEO crowd, because we have no other advantages (products), a lot of people who understand the SEO do not know what to sell, there is no certain source, so they can only help others to do SEO services, for others to optimize the product so as to obtain a certain remuneration, but as the shopkeeper, We fully use SEO services to their own, in addition to our online shop experience as well as the understanding of customer psychology, so that we can be the SEO effect to enlarge to maximize one of the crowd.

Through SEO, we can let our products in the search engine ranking more forward, through the SEO, we can compete with other peers when more advantages, through SEO, greatly increase our rate of single, in order to reach our ultimate goal, online shop to make 100,000, million.

Why learn SEO?

The above introduced the online shop staff for learning SEO more advantages, more can reflect the value of SEO, then why should we learn SEO? Taobao Open Shop is not very good, the shop decoration good, and then do advertising, income is also good.

First: SEO is pure free, you rely on technology to promote your products, do not need to spend advertising fees.

Second: Now 90% of netizens like to search engines as the portal of the site, what needs to go directly to Baidu or Google search, so learning SEO is very necessary, as netizens more believe that their search results, rather than directly show in front of their picture ads.

Third: SEO is a long-term for your unlimited value-creating technology, in the next few years, online shopping and online shop people will be a straight rise, so want to become a good shopkeeper should have a more advantages than other peers skills, SEO is your first choice.

Well, the above is I want to explain the first big question: SEO is what, SEO can do? For our better learning seo, then we have to simply understand how the search engine really works, only we have a deep understanding of search engines, we can better optimize our web page (product).

That's the second big question I'm going to talk about: "How does a search engine work?"

We commonly used search engines have Baidu, Google, although the different companies are different countries are also the same time, but for the user to use the principle of this aspect is basically still the same, the following through four knowledge points for the search engine work principle.

1th: The concept of interconnection

The web site is linked by a number of pages through links, and by many different sizes of Web sites connected to each other to share the network we call the Internet, on the Internet each of our pages are a basic unit, the Web page is also the most basic part of the network, A Web page must have links on other pages to call it a part of the internet, or an island.

This means that only when your Web page is connected to someone else's Web page can you call it a part of the internet that someone else can find your page through other pages.

Second: What is the spider program?

On this network, there is a program, this program can open all the links on a page, and then in all the open pages of all the links to continue to open, the loop continues non-stop, this program is like crawling in a spider web spider, so we call this procedure: "Spider program."

The spider program keeps crawling new pages on the Web into its own database, this process we call: "Crawl", if your Web page in other spiders can crawl on the page without leaving any links, then your Web page is not counted as part of the Internet, of course, spiders will not crawl to your Web page, So your Web page becomes an island, in addition to directly knocking on the Web site there is no other way to open.

Many web sites on the line have such a misunderstanding, that as long as it is through the domain name can open the site so that is on the line, in fact, you need to go in other places to leave your site links, so that more people know you, by clicking the way to find you, so that is online, The simplest and most direct way to leave a link is to exchange links, of course, you can also put your site directly to the search engine, and then they will send spiders to your page to turn a lap, the following is the Baidu and Google's submission Portal:

Google:http://www.google.com/intl/zh-cn/add_url.html

Baidu: Http://www.Baidu.com/search/url_submit.htm

Other search engine entrance oneself go to Baidu.

Third: Index and ranking

When we search for the data we want on Baidu or Google, they will retrieve the information we want, and why can we retrieve the information we want? The prerequisite is that they have huge data in their databases, large enough to be shared data on almost every web site, Only in this way we can search on a Web site for many of the data on the site, before the Baidu and Google how to get all the data into their own database, the following to say is the index and ranking.

We all know that the same thing only one time is no way to compare, when you search for a keyword Only a result of the time then the results of the ranking is not important, when there are many results, it is obvious that the results in front will be very popular.

Four: What ranking is the search engine based on?

The search engine is programmed, and since it is a program, that is a group of code without IQ, search engine is a machine, can not distinguish which page is good or bad, so we have to give the program set a series of rules, as long as this set of rules to sort that completed the ranking, the first search engine ranking rules is very simple, It will subjectively think that the more the number of keywords in the page on behalf of which page and user search keywords more relevant, so the rankings will be on the front.

But a lot of people gradually discovered this rule, so deliberately add a lot of keywords in the Web page, using this method to cheat search engines to complete the rankings, when the search engine found that some people know their rules and this way to cheat after changing the ranking rules, This rule is no longer exactly according to the keyword density to carry out, the search engine developed to today, the complexity of its rules has been to let not engaged in search engine development How to think of a step.

May be asked, since the above mentioned list of keywords to cheat, then do not list keywords and get not ranked, then SEO is not considered cheating?

Keep in mind a principle that your page, your content is useful to users, valuable, so should not be counted to the category of cheating, if it is because the optimization is too much k, it is only the basis did not play well, can not be counted as cheating, can only say that the optimization of the excessive, the list of natural occurrences of keywords, not intentionally, generally counted not to cheat.

When the search engine according to the rules of the classification of data ranking will be in a certain way to store the index to facilitate the user in the search for the fastest time to display in front of the user, this process we call the index.

These are probably the principles of the search engine, if you feel tired at this time, you can go to pour a glass of water, rest, and then look down.

Here we want to explain the third question: "What should the shopkeeper do SEO?"

I believe that through the first two issues to explain our SEO and search engines have a preliminary understanding of the a lot of knowledge learning is sequential asymptotic, from cognition to operation need a certain process, not a two articles can speak clearly, so we should take out a good attitude to treat learning.

SEO optimization before the preparation work

This step has been mentioned in a previous lecture, and here's a little bit more. We are generally built for shop SEO on other sites, this saves us a lot of steps, because we do not need to worry about the site's collection and weight, these are completely webmaster do, what we need to do is in their site a weight to optimize our own shop, here strongly recommend Baidu , the second recommended TV150, because Baidu is Baidu's Consumer-to-consumer website, so the weight of nature is very high, for SEO optimization is sure to have some advantages, and TV150 from the beginning of the site for the SEO to consider a lot, such as by adding links to each other, with a level two directory as a store URL, You can set your own logo to look more like an independent online mall and so on.

Why not choose Taobao?

Taobao in 08 has been shielded Baidu's spider program, Baidu will not go to Taobao grab any products, so on Taobao open shop on Taobao propaganda on the line, do not optimize the work, want to give the shop to do optimization to go somewhere else.

In the end SEO should how to operate?

When I started to tell people about shop promotion, someone always asked me this question, I talk about other things, just let me tell you what to do, as long as I talk about the theory, I feel like I don't have a level, and then I say, "You tell me what to do?" I just told you to hang up. I only tell you to recognize the traffic lights, do you understand the rules? would solve a two-dollar equation. Although the practice of truth but also based on the theory, the concept of marketing does not understand it to post, the post of people so many, is it called promotion? So there is a lot of uncertainty about the promotion of these things, and we are giving people: "Fishing" is not a fish, only to tell you to add keywords, your page you add to what extent you do not know what the use of each person's products are different from each person's shop, to increase the chain and keywords are not the same, How can I tell everyone in a flash how many extra chains your store should add? So we need to learn a knowledge should be in a certain order to learn, not always want to find shortcuts.

Your shop in the end how to optimize, through a certain study you will naturally give him a certain plan, which step to do first which step after you naturally have a few, I am here to tell you to post, you go to post, I told you to write articles you go to write articles, the end does not necessarily have effect, just like our TV advertising , nothing but the length of time, but the same ad some people planning is good, some people planning is not good, do you see all the products of the ads are the same, do you see all the product ads are a person planning to please a person endorsement action screen all the same? method requires us to innovate.

Like network promotion, only: forum promotion, blog promotion, soft article promotion, QQ promotion so several, according to the reason there is no good to say, and these promotional methods we use every day, every day we are on the forum, write a blog, chat QQ, but why some people promote good, some people do not know how to promote it every day, This is the reason to learn.

Specific SEO operations need to wait until we have the basics of SEO can be mastered before, otherwise it is difficult to achieve a certain effect, of which SEO has a lot of knowledge, such as: "What is the target keyword, what is the long tail keyword, what is a dead link, what is the wrong link, etc., on these knowledge I am in" TV150 Shop Promotion Foundation "The basic knowledge of the SEO has a detailed explanation, I hope everyone carefully to see, when the knowledge has been learned after we are in the detailed operation of the explanation.

This is the beginning of SEO talk about here, the next lecture in the meeting, if you encounter the issue of promotion, please go to the forum to ask questions, is willing to answer.

Copyright Notice: This tutorial by TV150 founder Song Jianming original, learning shop to promote to bbs.tv150.cn, if you want to reprint, please be sure to indicate this copyright information, thank you for your cooperation.