Twin Towers: Building up the informatization of small and medium-sized enterprises

Although the development of Internet industry in China is very fast, but relative to the global information level, there is still a great distance. The reason why the popularity of low, on the one hand is the current domestic enterprise information application level is still in the primary application stage, the second is because the domestic service of small and medium enterprises information services are few professional service providers. In addition to Alibaba and the Chinese enterprises such focus on SME service providers, it seems difficult to find a few decent professional service providers.

Enterprise Informatization service Provider under the rule of 28

For the vast majority of Chinese companies, still trapped in the "28 law" this cage. In particular, information service providers, all want to serve the large enterprises, rely on large enterprises to develop their own. Therefore, it is easy to overlook the needs of SMEs for information services, but also despise the size of China's SME market.

But in fact, the market for small and medium-sized enterprises breeds many opportunities. Ten years ago, Alibaba, is aimed at such an opportunity, only to achieve today's huge "Ali department." Also 10 years ago, another enterprise in the dynamic, but also keenly aware of the SME market opportunities and prospects, engaged in SME information construction services. After more than 10 years of market situation, the entire information services market has undergone tremendous changes, turned to look at the entire information services market, that year focused on or focus on services to large enterprises, have been a different way or business far, can be said to be in addition to several well-known international companies, Others have deviated from their initial position as entrepreneurs. and focus on the SME market Alibaba and the Chinese power, but now has become the leader in E-commerce industry.

Under the River of SaaS

The concept of SaaS was put forward by the IT industry. Especially for information service providers, this is a once-in-a-lifetime opportunity. Future information services may be SaaS-led. If we can establish the status of the industry now, whether now or in the future, can have the right to control the situation.

Of course, in any field, the best companies are always the only few. In these companies, the scope of business may not be exactly the same. Perhaps these companies are divided into one category because of the same customer, perhaps because the services provided are divided into one industry, in general, in the context of information services. In this circle, everyone wants to put forward their own concept, there are different enterprises for SaaS different understanding.

The understanding of SaaS by the two companies in China and Alibaba has been different from the accumulation of the past ten years. Ali's understanding of SaaS, which is to move users from the PC to the Internet service platform, is a more abstract and ambiguous concept, like Google's online documentation, and we can't give a complete definition. The SaaS is to bring SaaS from the cloud to the ground, emphasizing the user's application, through its powerful direct marketing system to provide users with one-on-one consulting and services, so that users really apply SaaS.

So why do SMEs need SaaS? Because, small and medium-sized enterprises to increase income difficulties, marketing difficult. Mainly in these two aspects: first, once the reduction of orders will lead directly to the decline in income, the second is the difficulty of new market expansion, the subsequent weakness of income sources. Under such circumstances, the survival and development of small and medium-sized enterprises urgently need information. And the current trend of technology development, SaaS can first of all solve the small and medium-sized enterprises to increase the income, these income is not necessarily outside the enterprise, can also be internal enterprises. For example, through information management, compressed management costs and warehousing logistics costs, which are within the enterprise internal income. Secondly, we can do network marketing through SaaS, widen the marketing channel of small and medium-sized enterprises, break the difficult situation.

Especially in China's small and medium-sized enterprises, in the information construction is relatively weak, the general enterprises are unwilling to provide services for them, and also have no ability to accept. That's why SaaS is a service for SMEs. In the United States, the SaaS model has been widely used in large and medium-sized enterprises, with more than 2000 enterprises of more than 100 employees, who invest as much as $35.04 trillion in technology each year, creating more than us gdp50% share, These technical inputs include the application of the SaaS model. And China's 150 million small and medium-sized enterprises, the demand for SaaS will be greater. If want to have the better development, must carry on the information construction.

People who eat crabs are the bravest.

No matter what the definition of the SaaS, Ali and the Chinese enterprises, but they are the information industry for ten years under the sand, still adhere to focus on small and medium-sized services, from this point, they are the most courageous people.

Looking back on this road, starting at the beginning of the enterprise, Alibaba, the power of enterprises, are questioned. Ten years ago, the two companies focused on serving small and medium-sized businesses, all of which were questioned by many of their peers. After all, the entire Internet industry early development, the network's application is still in the initial stage, the application of information is directly with large enterprises docking, I am afraid even small and medium-sized enterprises themselves have not expected to today's information level. That year's SME market, market share is relatively small, monomer demand is low, 10 or even hundreds of small and medium-sized customers are not as good as a large enterprise customers. In such a market premise, the courage of the two companies have to let people admire, the choice of this area is immersed in the walk down, so the success of today's two companies ten years of birthday.

Personally, in this decade, the impetus of the enterprise is to do a "missionary" work. In that information is not generally low in China, to allow enterprises to accept information, it will not be easier to go than Shu Road. But if you choose this path, you must go to the end. The power of the enterprise is to use their own staff, dissemination and popularization of information technology, cleaning up the blind to information, led to the development of the entire information service market.

So is Alibaba. When Ma Yun and some enterprises talk about the Internet, even when people as a liar. Imagine how hard it was to do Internet service in those days. But "master Fudge" Alibaba has come down to the dream of building an online business nation. Until today, there will be people who do not understand Alibaba, but at least can put forward 102 years of vision.

From the two companies, the Chinese-enterprise dynamic is like an "expert", with a professor, missionary patience and perseverance, to popularize internet knowledge, help small and medium-sized enterprises to carry out information construction, and promote the development of the entire industry. And Alibaba is more like a "madman", with strong, lasting power, conquer small and medium-sized enterprises to accept information thinking. No matter what, both purposes are only one, to enhance the SME information penetration.

The future of SMEs in the informatization

From a certain point of view, Alibaba and the power of Chinese enterprises is a certain degree of peer. Both provide information services, are also professional needles for small and medium-sized enterprises. But the market and the enterprise own decision, these two focus on the SME Information Service mode is different.

Alibaba for enterprises to provide web-based business-to-business, Consumer-to-consumer E-commerce platform, while the power for enterprises to provide "network marketing all-dimensional solutions." Alibaba is like a market builder, through the market construction to guide merchants into charging shop rent. And the power of Chinese enterprises like a market leader, through the cultivation and guidance of businesses to help them build their own stores, shopping malls, to open up their own market space.

In the overall direction, the two objectives are the same: to help small and medium-sized enterprises to win customers through the network, and on this platform to continue to grow. But from a small point of view, Alibaba is to provide a platform for businesses to free trade on this platform. Such a trade platform ultimately depends on both sides ' ability to access information. And the power of the service, more tend to a ability to nurture. Help customers to build brand, but also help enterprises to win customers and orders.

In a word, it is better to teach a man to fish than to give it to a fisherman. From the author's personal point of view, more trends in the mode of enterprise dynamics. After all, for more small and medium-sized enterprises, the information construction is lagging behind, if can provide more comprehensive and perfect service, it is like "help June Horse to send a ride", can more effectively help small and medium-sized enterprises to use the Internet network Marketing, can also help them build confidence.

Alibaba and China Enterprise Power, has become a small and medium-sized information construction of the Twin Towers, industry leader, on the one hand, fully explained two problems. First: Small and medium-sized enterprises for information construction needs huge. Second, small and medium-sized enterprises have tasted the sweetness of information, which the former achievements in the power and Alibaba, the latter achieved small and medium-sized enterprises. On the other side, big companies and small businesses are also Gemini in the world of cyberspace. In a relatively equal network society, the reality of the gap will become small, for the enterprise itself is a great thing. And for the service providers and SMEs, information will become a common language.

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