NetEase Science and technology news July 1, according to foreign media reports, sources revealed that Twitter is acquiring the new York-based mobile advertising technology company Tap Commerce. The deal is expected to be announced later in Monday.
Sources say Twitter has bought tap commerce at around 100 million dollars. But even if Twitter officially announces the deal, it is unlikely to announce the purchase price.
The investors in Tap Commerce include Rre Ventures, Eniac Ventures, NextView Ventures, Bain Capital Bain and Ventures Pereg and many other VCs. Tap Commerce raised 10.5 million dollars in a round of funding completed last November. The main business of theTap commerce is "redirect" (re-targeting) advertising, which convinces users to reopen all downloaded mobile apps, especially those that are in the shopping category. Tap Commerce customers include Fab and ebay for Flash-purchase sites.
The company has worked with Facebook a lot before, which uses a lot of "redirect" Ads in Mobile services. So how these collaborations will work after tap commerce is being bought by Twitter is an interesting question.
According to the latest news, Tap Commerce and Twitter have confirmed the acquisition, but did not mention the specific purchase price. (Chun)
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