Twitter buys mobile ad startups for about 100 million dollars

Source: Internet
Author: User
Keywords Twitter

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

  

July 1, according to the Technology blog website Re/code, the source revealed that Twitter is in the acquisition of mobile advertising start-up company Tap commerce transactions.

The news was confirmed by Twitter and tap commerce, but the two sides did not disclose the price of the deal.

Twitter has bought tap commerce at a price of $100 million trillion (about 615 million yuan), according to the source.

TAP Commerce investment parties include RRE Ventures, metamorphic Ventures, Eniac Ventures, NextView Ventures, Bain Capital Bain and Ventures Ventures. Last November, Tap Commerce raised 10.5 million dollars (about 64.6 million yuan) of funds through a round of financing.

Tap Commerce's main business is "repeat customer orientation" (re-targeting)--that is, persuading users to reopen all mobile apps they've downloaded--especially shopping apps. Tap Commerce customers include Fab and ebay.

Tap Commerce also has a partnership with Facebook, which uses a large number of repeat-directed ads in mobile services, so it is an interesting question to work with Facebook after tap commerce was acquired by Twitter. Bamboo)

Related Article

Contact Us

The content source of this page is from Internet, which doesn't represent Alibaba Cloud's opinion; products and services mentioned on that page don't have any relationship with Alibaba Cloud. If the content of the page makes you feel confusing, please write us an email, we will handle the problem within 5 days after receiving your email.

If you find any instances of plagiarism from the community, please send an email to: info-contact@alibabacloud.com and provide relevant evidence. A staff member will contact you within 5 working days.

A Free Trial That Lets You Build Big!

Start building with 50+ products and up to 12 months usage for Elastic Compute Service

  • Sales Support

    1 on 1 presale consultation

  • After-Sales Support

    24/7 Technical Support 6 Free Tickets per Quarter Faster Response

  • Alibaba Cloud offers highly flexible support services tailored to meet your exact needs.