Twitter buys mobile ad startups for about 100 million dollars

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July 1, according to the Technology blog website Re/code, the source revealed that Twitter is in the acquisition of mobile advertising start-up company Tap commerce transactions.

The news was confirmed by Twitter and tap commerce, but the two sides did not disclose the price of the deal.

Twitter has bought tap commerce at a price of $100 million trillion (about 615 million yuan), according to the source.

TAP Commerce investment parties include RRE Ventures, metamorphic Ventures, Eniac Ventures, NextView Ventures, Bain Capital Bain and Ventures Ventures. Last November, Tap Commerce raised 10.5 million dollars (about 64.6 million yuan) of funds through a round of financing.

Tap Commerce's main business is "repeat customer orientation" (re-targeting)--that is, persuading users to reopen all mobile apps they've downloaded--especially shopping apps. Tap Commerce customers include Fab and ebay.

Tap Commerce also has a partnership with Facebook, which uses a large number of repeat-directed ads in mobile services, so it is an interesting question to work with Facebook after tap commerce was acquired by Twitter. Bamboo)