Twitter buys mobile ad service MoPub 350 million dollars

NetEase Technology News September 10, according to foreign media reports, Twitter announced in Monday, has acquired mobile advertising service provider MoPub. It has been reported that Twitter paid MoPub $350 million worth of shares. MoPub was founded in 2010 to manage and optimize advertising for mobile applications, and runs a real-time auction system of its own ads. MoPub a total of more than $18 million trillion in funding, claiming to offer more than 1 billion ads a day to iOS and Android apps. Kevin Weil, vice president of revenue, said in a blog post: "We believe that through the MoPub trading system, we can Kevin Vey various types of local advertising to the entire mobile ecosystem." We also plan to use MoPub technology to build a real-time bidding system on Twitter's advertising platform, making it easier for our advertisers to automate their purchases and expand their purchases more easily. "Both Twitter and MoPub say MoPub's business will continue to operate as usual. "Twitter will invest in our core business and we will continue to develop the tools and technologies that users need to help them better run the mobile ad business," MoPub said in his official blog. "The takeover MoPub further suggests that Twitter wants a bigger share of the mobile ad market, which is now dominated by Google and Facebook." Twitter is expected to account for 1.85% of the global mobile advertising market this year, according to emarketer, a market research firm, with Google and Facebook representing 53.17% per 16% of their shares. "The two big trends in advertising are that consumers are moving quickly to the mobile end and that the entire industry is moving toward programmatic purchases," says Wey. We believe that by introducing MoPub technologies and teams, these trends can create greater benefits for consumers, advertisers and institutions. "(Chun)