Twitter buys personalized email marketing service provider Restengine

Sina Science and technology news Beijing time May 11 morning, Twitter announced the acquisition of personalized email marketing provider Restengine in Thursday, which will help Twitter to send users through e-mail messages missed. "We are delighted to announce that the Restengine team will join Twitter," Restengine said in a statement on its website. Just before 2.5, we created Restengine to help social-application publishers send one-on-one emails based on the user's social graph ... It's a great pleasure to focus on email technology and marketing automation ideas on a larger platform like Twitter. "The acquisition is similar to Twitter's recent talent acquisition for news aggregation sites, Restengine has been writing and posting summify emails to social gaming companies like Crowdstar in recent years.　　This email often informs users of their friends ' achievements in the game, enticing them to rejoin the game. Restengine has 4 co-founders, 3 of whom will be integrated into Twitter along with company technology.　　But another co-founder, Chow Waterman Joe Waltman, will not join Twitter, saying his entrepreneurial spirit is too strong to start a new project after a holiday. Wartman said Restengine would shut down and had begun helping its clients migrate to other e-mail service providers. (Xiao Ming)