Twitter buys TV Social data analytics company TRENDRR

Sina Science and technology news Beijing time, August 29 morning, Twitter announced Wednesday the acquisition of television program Social data analysis company TRENDRR, and integrate it into its own analysis products. There were three major independent companies in the field of social data analysis for television programmes, namely, TRENDRR, Bluefin labs and social Guide. In addition to TRENDRR, Twitter bought Bluefin Labs earlier this year and Social guide has been acquired by Nielsen, a data analyst. So far, the pillars situation in this field has been suspended. Twitter buys TRENDRR for several reasons: first, to prevent other social networks from acquiring the TV analysis company. In recent months, Facebook's ambition to dig out social data on TV shows has become apparent, and it may buy companies in the future. According to TRENDRR released a few weeks ago, Facebook has 5 times times more talk on television than Twitter. Second, TRENDRR can help Twitter analyze the links between tweets and specific events. TRENDRR has launched a Twitter-certified product called Curatorr. The product allows media companies and brands to organize the tweets associated with an event into a timeline. "Curatorr continues to focus on real-time television and media content analysis, helping media companies, marketers and TRENDRR to display ad ecosystems to enhance the user experience," said Mark Ghuneim, CEO of Mark Gannem. "(Chen)