Twitter has launched its own ad platform for all US users

Twitter has quietly opened up a variety of analytics tools to the public so that everyone can understand not only the performance of their latest Twitter messages, but also the depth of data on the individuals and brands they are concerned about.

Shift Communications, vice president of marketing technology Christopher Payne (Christopher Penn) and digital strategist Shandwick of Weber Danny Orsen (Danny Olson) discovered these changes early this week. Now, users simply visit the Twitter Ads page and click the "Analysis" tab at the top of the page to use these new features.

The timeline activity graphically displays the number of mentions, concerns, and cancellations received by the user over the past one months. A detailed list below the chart shows the performance of all the Twitter messages that the user has recently posted, including the number of times each message is being watched, forwarded, and replied to.

All information is displayed in a clear and accessible format so that any user, whether the marketing manager of a multinational company or a novice blogger who has only a few followers, can analyze the relevant data and take appropriate action.

In addition, the list shows the number of clicks that are included in the Twitter message-an easy way to evaluate the most influential social network referrals through the web. In addition, users can download their own personal record data csv file.

Previously, the Twitter ad page was intended primarily for merchants who wanted to show their Twitter messages to specific users by paying for them. It is now an added feature to promote user accounts, which is clearly a way to help Twitter commercialize its services.

Twitter is considering how to make a profit.

The media tycoon and WPP, a global advertising company, announced earlier this month that it would build a global strategic partnership with Twitter. This partnership means that WPP will be able to combine its own analysis, targeting and innovation capabilities with Twitter's services, not only to provide its users with more effective promotional activities, but also to expand the impact of the Twitter platform.

In May this year, Twitter added 11 new services to its certified Product program, and launched its Twitter amplify project, offering brands and broadcasters the opportunity to release video clips of Twitter messages to their followers.

Perhaps more importantly, Twitter launched its self-service advertising platform for all US users this April. The upgrade now means that users can also use the platform to understand the extent and performance of their Twitter message popularity. This is a tool of great value to all, even for people who are not interested in data analysis.

Twitter did not immediately comment on the matter.