Absrtact: Recently, Twitter's prospectus, the external evaluation of a weakness, is too small Twitter users, for the company, to accelerate overseas expansion to the world to develop users, is a priority. However, foreign media recently issued a note that in the Internet
The recent release of Twitter's prospectus, a weak spot in which Twitter users are too small, is a top priority for the company to accelerate overseas expansion and develop users around the world.
However, foreign media recently pointed out that in the Internet City of East Asia market, mobile chat popular, multinational mobile chat tools, has become a stumbling block for Twitter to increase users.
The file shows that Twitter's active users are only 220 million people, almost one-fifth of rival Facebook, and it is clear that a huge audience is a prerequisite for future ad revenue.
Twitter is a household name in Asia, but Twitter faces the challenges of a lot of mobile chat tools, such as Japan's line, China's micro-mail, and South Korea's Kaokaotalk. These mobile chat products, far from being a text chat, have become a social networking platform for friends and family to share photos, update personal dynamics, and even play online games.
Twitter has become aware of the threat of mobile chat, and in its prospectus released last week, Twitter said: "In particular international markets, we face competition from mature local rivals, including South Korea's Kaokao and Japan's line." ”
There are some differences between Twitter microblogging and mobile chat from the most basic features, but recently mobile chat tools have started to launch Twitter-like features, such as targeting public figures and businesses, and sending promotional messages to fans. With the number of chat users growing, analysts believe that these chat accounts will be able to become businesses and stars of mobile advertising positions.
Japan's line, developed by the line company in Tokyo, currently has 250 million users worldwide, most of them outside Japan, including China Taiwan, Thailand, Spain and other Kaokaotalk, South Korea, has won 110 million users worldwide.
Foreign media said that China's internet giant Tencent development of micro-letter, in China has more than 300 million users, has monopolized the market. This year, the micro-letter began to accelerate overseas expansion, focusing on Asia, Latin America and other markets, according to Tencent, the micro-letter of the overseas users have more than 100 million people.
But it is worth mentioning, although Asia's mobile chat began to internationalize, but in the United States, it is not well-known, the U.S. home market, the most famous mobile chat tool is WhatsApp, in addition to traditional telecom operators to provide mobile phone messaging services, still have a large number of users.