Twitter hires first business executive to open up E-commerce business

Tencent Technology Mowgli August 28 compiled Twitter Tuesday appointed the world's largest ticketing company Ticketmaster former President Nansen Harbert (Nathan Hubbard) as its first business director, the move is aimed at using its micro-blogging platform to carry out e-commerce business. Jim Prosser, a Twitter spokesman, said the 38-Year-old Harbert had started working in the company this week and would report to the company's global Battalion, Adam Bern Adam Bain, Jim Prosses. Harbert, who left Ticketmaster earlier this month, was affected by a big adjustment to its online services by Live Nation Entertainment. To achieve the target of 1 billion dollars in revenue for the company in 2014, and to prepare for a potential IPO, Twitter is dabbling in the world of electricity from Amazon and ebay. The first step in Twitter's foray into the electricity business will be to provide retailers with tools to sell goods and services within Twitter messages. Forrester, a market-research firm, predicts that in 2017, the US market will reach $370 billion trillion. Colin Sebastian, analyst at the investment company Robert W. Baird & Co Klin Sebastian in San Francisco, said that "getting involved in the electricity business is very meaningful to Twitter." Because many of the company's online ads are business-related, Twitter should be able to integrate more closely with online retailers as a platform. Harbert said he would ally with businesses and payment service providers, rather than compete with the companies. Twitter may charge a 1% fee for the amount of work done through the company's website. "We will locate users who sell the goods and help them use Twitter to sell more efficiently," Harbert, an online shopper, said in an interview. We will adopt an alliance approach. We will use the same approach for both the practice and the digital commodity owners. "Harbert a master's degree in Business Administration from Princeton University in the United States. By adding electrical services to Twitter messages and mobile apps, Twitter seeks to keep users on the site longer and more interested. emarketer, a market research firm, expects Twitter advertising revenue to reach 582.8 million trillion dollars this year. User's online shopping habits data will be extremely useful to advertisers. Management Team Although Dick Costolo, Twitter's chief executive, Dick Costro that the company's management is not focusing on the IPO, it is widely expected that Twitter will soon make its IPO. The funds raised by the company not only help the company expand, but also allow some early investmentPeople realize the benefits. Costello has been adjusting the management of the company. The company had previously promoted Ari Rohani Ali Rowghani as chief operating officer, recruited senior finance expert Maik Gupta (Mike Gupta) and former Morgan Stanley executive Cincia Gelleux (Cynthia gaylor).