Twitter is "cautious" about video autoplay

Absrtact: After Facebook launched the video automatic playback last year, although some users immediately expressed dissatisfaction, but its huge boost to the company's video advertising revenue to make it impossible for Facebook to care for users to abandon the business; Instagram also after a year of brewing,

After Facebook launched its automatic video playback last year, a sharp boost to corporate video advertising revenue has made it impossible for Facebook to give up the business to care for its users, even as users immediately express their dissatisfaction, and Instagram, after a year of brewing, Video ads were released at the end of October this year.

To is or not to be? This has become a Twitter problem, do you want to support AutoPlay?

But it is clear that Twitter is unwilling to do so for the user experience. An industry informant who declined to be named told Adweek,twitter that there was also a tug of war inside, and that they were "cautious" about automatic video playback.

In fact, however, the business Twitter is doing now has to do with automatic video playback.

In June this year, Twitter bought a real-time cloud social video release platform SnappyTV, which allows users to directly intercept live clips via SnappyTV and send them to Facebook or Twitter friends while watching live television. Other Twitter partners, such as ESPN, have been doing video advertising in tweets for more than a year.

If video is played automatically, these ads will naturally get more exposure, but at the expense of loyal Twitter users. But it's not a solution, because the current video ads on Twitter cost 2 cents per click, far below the 1 dollars advertisers pay to other social media.

Presumably, Twitter is hard to immune.