Twitter is testing a new capability for positioning mobile users ' latitude and longitude

Twitter is testing a new feature that can position the latitude and longitude of mobile users so that retailers can launch promotional campaigns and other ads for users close to their stores via Twitter, according to the Ad Age magazine. This new feature is likely to be released by the end of the year, which is available during the holiday shopping season.

Improving geo-positioning is not a new initiative. In September 2012, Twitter announced that the company was improving location-based capabilities for promoted tweets and promoted accounts, but the new geo-location tool was more specific and might use zip code data, Facebook has started using this data since 2011. Twitter is trying to increase the volume of traffic for physical retailers, a strategy that foursquar, a location-based social services provider, is actively taking.

"If you want to engage with users in the UK and Japan, you will now find more positioning options, including large metropolitan areas in the UK and many large areas of Japan such as Tokyo, Osaka and Nagoya," Twitter said on its blog. ”