Twitter joins YouTube in contention for video ads

Absrtact: Last November, Twitter announced plans to provide video services and said the service would be more powerful than the current application Vine. Not only does it make it easier for users to watch videos on Twitter, it also helps users to record, edit, and share videos. Most

Last November, Twitter announced plans to provide video services and said the service would be more powerful than the current application Vine. Not only does it make it easier for users to watch videos on Twitter, it also helps users to record, edit, and share videos. A Twitter user, Daniel Raffel, recently found some additional details about Twitter's own video player after he randomly entered the URL http://video.twitter.com.

The information on this page shows that the Twitter video player supports video file playback for up to 10 minutes. The first edition will only support MP4 and MOV two format files, the size is not limited, Twitter said this is to "encourage users to use the highest resolution video footage to create the best user experience." Video preferably above 5000kb, audio should be above 128k. "However, Twitter also prompts the user that the larger the video file, the longer it takes to upload and process it."

In the first release, the player does not support video editing and can only play video files on Twitter's own servers, and other sources, such as YouTube videos, will not be able to play. However, not all Twitter users can use the app, and only members of the Twitter Amplify ad program can use it. Twitter also provides these users with analysis tools, such as video-opening rates and viewing progress (the percentage of people viewing the entire content).

Twitter's focus on video is not a game-cold, it has been looking for a content format that attracts more users and quality advertisers. Video is one of the most appealing formats that allow users to stay on the site for as long as possible, and compared to conventional web content, this form of advertising is closer to the preferred form of the brand advertisers, so that the original text content as the main Twitter has a streaming video advertising potential.

Clearly, this application has allowed Twitter to join the competition for YouTube for video ads. YouTube is currently the largest online video player, and it is also looking for different video formats that cater to users and advertisers, from GIF format such as Vine to AutoPlay video. And Twitter's decision to disable YouTube has also shown that Twitter wants to build its own video library, and that it's not buying it, and we have to see if the video player is attractive enough to make a final appearance.