Twitter launched a new tool for advertisers in Thursday

Twitter launched a new tool for advertisers in Thursday to fully tap the potential of the service, based on the users ' ads for news releases.

With this feature, advertising networks and consumer brands can still send promotional messages to users when they discuss specific TV programs, even if no TV commercials are put in. The award was first introduced in the UK and the United States and will soon be extended to Brazil, Canada, France and Spain.

Earlier this month, Twitter gave investors a focus on the company's dominance in the television industry, which was used by major television stations to boost ratings. The company has also established partnerships with professional television networks or professional sports federations such as CBS and the NFL to attract users to stay on the site longer and to watch more ads.

Nielsen's August survey showed that when users use Twitter to share real-time viewing feelings about a program, they can effectively boost ratings. The television industry hopes to protect itself from the challenges of digital video recorders and Web services. Comcast, for example, Comcast a partnership with Twitter this October, adding the "See It" button to allow paid users to record and watch the company's programs.

IHS, the US market research firm, expects US cable and satellite TV subscribers to fall for the first time in 2013, down from 100.9 million to 100.8 million.