Twitter launches new advertising model to enforce promotional messages

Source: Internet
Author: User
Keywords Twitter
Tags advertisers advertising american express express forced information officially launched project
Sina Science and technology news Beijing time of September 14, Twitter in Tuesday officially launched a new "promotional message (promoted Tweets)" Advertising project, to the advertisers do not pay attention to the user information flow forced to publish promotional messages.  The initial promotional targets include AMC Theatres, American Express, Best Western, Disney, Lexus, Lions Gate, MovieTickets.com, Pepsi, Red Bull, salesforce.com, Silk Orchid, Xbox and Yahoo. Twitter started to increase the number of paid promotional messages in the user's flow of information this July.  The difference is that the initial project will only show users the promotional information they have already been paying attention to, and the latest project will be like a user showing any vendor's ads. Twitter says it will gradually promote the project, which is currently being tested only for a small number of users (less than 10%).  Moreover, the company will only publish to those who are most likely to be interested in the relevant advertising information. Twitter says it will gradually display such ads to more users over the next few months, based on early data and user feedback. (Ding macro) to share:
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