Twitter may have announced its foray into online music

By the time you read this, Twitter may have announced its foray into the field of online music. If so, they will never be alone-with the biggest names in the tech industry.

After a few days of market speculation, Twitter launched a page called Twitter Music in Friday. Of course, this page does not have any function, just released a clear signal: This long rumored service is about to become a reality. It was thought in Friday that the service would be on the weekends and build momentum with the Coachella music festival.

Earlier reports suggest that users can use the service to listen to the most popular songs on Twitter or elsewhere on the internet. However, it is not just Twitter that is about to launch or just launch a music service. Moreover, the participants are no longer limited to start-ups such as Groveshark, and traditional technology giants such as Google, Apple and Microsoft have also joined the fray.

Why do so many internet giants favor online music? The answer is simple: for money.

By streaming music Online, users can enjoy music in two ways, both free and possible. According to industry reports, this is now the fastest growing music model.

In its annual report, the Phonographic Industry Association said that while overall music sales in the United States shrank in 2012, digital music has bucked the trend by 14% and the industry has topped 4 billion dollars.

The report said: "The growth of digital music is largely through the so-called ' access mode ', through which users can choose songs to listen to from the vast Chucco without having to buy songs or albums separately." ”

The most famous streaming music service today is Pandora and Spotify. Pandora can first ask the user for advice and then create a personalized radio station. Spotify's music contains 16 million songs, which are chosen by the user. These two companies can either generate revenue through advertising, or they can replace advertising by charging models.

Spotify once blushes that it wants to turn Apple's itunes model into an antique in the digital music industry. Why pay for music if you don't spend a penny or spend a little money listening to almost all the music? (some musicians, of course, say it helps them make ends meet.) )

The UK's digital music service royalties have exceeded the Broadcast music licensing fee for the first time. Digital streaming music is particularly fast growing among young users. A survey last August by Nielsen, a US market research firm, found that teens are currently digging and listening to more music on YouTube than broadcasts, itunes or CDs.

"The way music is approached has been greatly expanded to achieve a rich diversity." "Although young music enthusiasts have opted for a more technologically advanced approach, traditional ways of broadcasting and Word-of-mouth are still powerful drivers," said David Bakula, senior vice president of Nelson David Bakula. ”

Here's a look at some of the big tech giants expanding into this increasingly attractive music market:

Twitter

This Thursday, music mining Company We Are hunted confirmed that the company has been bought by Twitter. We Are Hunted is an internet company that can search blogs, social media, and other sites to help users discover new music, pick the best content and add it to the constantly updated flow of information.

Industry insiders estimate that Twitter will also launch similar functions. "We can't wait to share our work with you on Twitter," he said. I wish I could tell you, but we're not ready to announce. When we are ready, we will announce more news. "We have now closed our Are hunted website," wrote.

The app may be released at the Coachella music festival in Saturday, but Twitter has not commented.

Apple

Apple, which already dominates the digital music industry with itunes, is rumoured to be targeting streaming music.

Last month it was reported that Apple CEO Tim Cook met with the headset company Beats Electronics, founded by American rapper Dr.Dre, and the music industry's big Hengimi Ayowen (Jimmy Iovine). Beats Electronics announced in January this year that it has launched a music subscription service named Project Daisy.

Microsoft executives Aidy Couy Eddy Cue also attended the meeting, Reuters quoted people familiar with the matter as saying.

Beats Electronics, announcing project Daisy, said the service would be released in 2013, claiming to "reconnect the emotional bonds to the music exploration process." ”

Google

At the same time, it is reported that Google is also expanding the tentacles of YouTube, hoping to further advance to the music sector.

For young music enthusiasts, YouTube is a huge tool for music exploration and listening. And unlike Apple, Google offers a virtual locker that allows users to store music to a remote server and then listen to a variety of devices.

There are reports that Google will expand its range of services to provide streaming media music subscription options. The company is noncommittal. A YouTube spokesman said: "While we cannot confirm rumours and speculations, there are some content-making authors who believe that, in addition to advertising, they can benefit from subscription revenue, so we will focus on this area." ”

Microsoft

Microsoft has already entered the market. Xbox music, which was released last October, is compatible with all kinds of Microsoft devices, including Xbox 360, and has a free mode of advertising.

While Microsoft has planned to use Zune to challenge the ipod, the tech giant has made a decent performance in promoting the Xbox as a one-stop entertainment device, not just a game console.