Twitter Multi-Japanese user

According to foreign media reports, Twitter in the Japanese market has been a huge success, the current users close to tens of thousands of daily Twitter message volume of up to 8 million, performance than Facebook and other social media.

Twitter launched its Japanese version of the service in 2008. Analysts point out that Twitter has a layer of individualism in Japan, and that young people who disagree with Japan's humble, submissive culture especially value Twitter's nature and character.

A TV program revolves around Twitter writers, a Tokyo pub playing the World Cup with a dedicated screen scrolling through related Twitter messages, as many stars, a former prime minister and more ordinary people love Twitter,twitter in Japan's popularity.

16.3% of Japanese netizens use Twitter, which is far more than 9.8% of the US. Twitter and Japan's largest social networking site, Mixi, have long been on a monthly basis between 9 million and 10 million, according to Nielsen, the authoritative research institute, in April, Twitter above. In stark contrast, Nielsen says only 3% Japanese netizens use Facebook, compared with 62% in the United States; MySpace is also unpopular, and according to comscore, the Internet traffic monitor, the number of MySpace users in Japan is less than 3%, compared with 35% in the United States.

Twitter estimates that Japanese netizens posted 8 million Twitter messages a day, accounting for 12% of the total global message, and tweets sentiments, a Twitter-focused website, showed that Japanese netizens sometimes posted Twitter messages more often than American netizens.

Daisuke Tsuda, a 65,000-member Twitter fan, points out that the language factor may be one of the reasons Twitter has been particularly successful in Japan, where the 140-word limit for Twitter can be expressed in Japanese with much more than languages such as Tanaka. For example, "information" once, in English need "information" 11 letters, and Japanese only need two words. This allows academics and politicians to express complex views within the 140-word limit. He also believes that Japanese Twitter users will soon break 20 million.

Another important reason is that Twitter has less exposure to personal information than websites like Facebook. Popular Japanese websites are usually anonymous, and many people are worried about defamation on the Internet.

In addition, the news media reported a lot of touching stories about Twitter. One notable case was when a father sent a photograph of a park to his daughter by mail before his death, and his daughter then posted it on Twitter. The photo was immediately a sensation on Twitter, and many people forwarded the photo to discuss the possible location of the park.

Fanzhitian, Noriyuki Ikeda, chief executive of Tribal Media House, a marketing consultancy, points out that the way people use Twitter is positive, with direct, open and interactive communication on the site, changing the shy, isolated image of the Japanese. He says Twitter is becoming a cocktail party, with the Japanese learning about the fun of the web and starting to interact with each other at random.

Twitter also proves that the site is a good business tool. Many companies are using Twitter as a way to reach consumers and get feedback. Because Japan's broadband connection is very popular and inexpensive, and the number of mobile phones is very large (more than the national population), so Twitter means huge business opportunities.

Retailer Tokyu Hands is using Twitter as a response to customer questions, and clothing chain Uniqlo has used Twitter for marketing, and users can queue on Uniqlo pages and send messages to each other, Uniqlo will send gifts randomly.

Yuanyan Motohiko Tokuriki, chief executive of Agile Media Receptacle, a consultancy, believes Twitter is becoming a hot new term this year. "Twitter is translated into ' Mumblin ' in Japanese," he said. Japanese people like this idea of mutual exchange. ”

Toru Saito, chief executive of Loops Communications, which specialises in social networking opportunities, points out that Twitter may even offer a global development opportunity to Japanese Internet entrepreneurs because it is the first digital "Global standards".

This means that software applications developed by Japan for Twitter may be licensed in the global marketplace. Japan's mobile software products are currently set up only for the Japanese people. Saito revealed that the company has received a lot of advice, including some from abroad.

Twitter's operations in Japan are supported by Digital garage, the company's corporate communications manager, Rochier (Rocky Eda), who is delighted by the Japanese public's pursuit of Twitter, saying: "When users want to express their immediate feelings, Twitter is like a Japanese haiku. It fits the Japanese style very well. The