Twitter or will release mobile end AD new product

Bloomberg Business news has learned from unnamed people familiar with the matter that Twitter will release a new advertising product for the mobile side in a matter of weeks. The product is intended for application developers and will guide users to the App store to download Third-party applications.

This is called "App-install ad" in the form of other social platforms have also launched the business, Facebook in October 2012 has published similar products. The person also said Twitter wanted to attract customers in the e-commerce and gaming sectors.

Bloomberg said the move was a promise to expand the mobile advertising business when it fulfilled its IPO. Analysts expect Twitter to reach $1.2 billion trillion in annual revenue even if the number of users slows, twice times more than before. The new business is said to have been tested in the past few weeks, and feedback from one company suggested that Twitter's new product had reduced the average cost of acquiring a new user by Four-fifths, which was as good as Facebook's advertising product.