Twitter takeover cardspring helps strengthen electric business strategy

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Sina Science and technology news Beijing time July 21 morning, Twitter announced last week that it will buy a company called Cardspring. Cardspring helps retailers provide customers with coupons that automatically link to credit cards and get discounts directly when they go shopping at a physical store.

Twitter did not disclose the price of the acquisition. With Twitter's messaging services, Cardspring's O2O promotion will strengthen Twitter's electric-quotient strategy.

Twitter has previously worked with American Express to try such a service. For example, American Express card holders can associate a credit card account with a Twitter account. These users simply post messages with #amexbestbuy and then automatically get credit reports when they spend 250 of dollars on shopping at Best Buy stores.

Twitter plans to complete its takeover of cardspring this fall. The acquisition will help Twitter expand such services to facilitate consumer use. Twitter users now need to send specific messages to get discounts, but in the future they may be able to discount their credit cards by simply clicking on a button in the Twitter message. If this feature can be integrated into the "recommended message" AD, it will also benefit Twitter's advertising business.

Retailers can use this feature to target specific Twitter users based on location. In addition, Twitter will be able to get revenue from the user's offline shopping activities. At present, physical retailing still accounts for more than 85% of America's entire business.

Twitter is making a big effort to develop its electricity business. Sources say Twitter's goal is to help users shop directly through Twitter messages during this year's holiday season. In this regard, Twitter is likely to collaborate with the payment service stripe. (Lili)