Twitter team change: COO Ali Rowghani quit

Mike Isaac (who worked for AllThingsD and Re/code) has long been focused on Twitter, and recently he has focused on the latter's organizational change and development strategy,

Twitter has been hoping to reach everyone in the world for years, but the actual work has been lackluster.

This is probably why COO Ali Rowghani announced his resignation in Thursday--but not for all of it--I've heard Twitter insiders say Rowghani, who's never been a partner with CEO Dick Costolo, has been in the company. You are either #TeamAli or #TeamCostolo.

Rowghani's departure did not disrupt Twitter's organisational changes. In fact, the media team led by Media VP Chloe Sladden is undergoing drastic changes and will report directly to the booming market and communications department (Marketing and Communications Division), the boss of which is Gabriel Stricker. In the past, Sladden has been reporting directly to Rowghani.

Sladden is now in a delicate situation, Stricker in the company's internal wind, and Costolo with CEO.

The media sector has long been a great addition to new users, but it also has a serious weakness-not caring whether Twitter will stick with users (and, most of the time, the vast majority of new users run away). Rowghani noticed this and tried to mobilize the product and growth department to solve the problem, but as you can see, it doesn't work.

Look back to the new policy: the media department reports directly to the marketing and communications department. In this way, the media team should try to make the whole Twitter product more straightforward for new users.

For example, the recent big hot World Cup. Twitter has seized the opportunity to fully mobilize the enthusiasm of a large influx of new users-if you are using Twitter for the first time, the system will lead you to choose your favorite team, Fo (equivalent to the micro-blog "attention") interested in the list (list-- There are a variety of selected accounts, such as the Brazilian player's Twitter account, a collection of ball critic accounts, even the account set for each game, and so on, Fo any person you are interested in ...
In one word: it is a step-by-step approach to introducing users into Twitter-a long-standing claim--costolo has said it would strengthen the ability of Twitter to deal with events such as the Oscars and the Super Bowl.

Even without rowghani to the media sector, the media team will have a major organizational restructuring just for business reasons. Moreover, many media departments in the middle of the complaints department heads to manage their way is very problematic. I've heard that there will be more personnel changes recently--especially in the TV and music teams under the media department. As for the Business Development Department (Business Development), it will report directly to the sales division under Bain, the head of the Global Revenue Management Department, which has been performing very well for nearly 2 years.

The overall organizational change conveys a very clear signal that the weak and dysfunctional parts of the company are being removed with strong measures and that the pace of exchange is slowly taking place at the leadership level. It's all about turning Twitter into a real mainstream service.

Let's pray for Twitter and its shareholders, and hopefully this time they'll pick the right one.