Twitter to make money: Get the Twitter ad out of the way

Absrtact: Twitter, eager to get out of profit, announced a new way to make money on its official blog today, putting Twitter ads out. According to the blog, Twitter will send its so-called promotional message (promoted Tweet) ads to other networks from now on.

Twitter, eager to get out of the business of profit, announced a new way to make money on its official blog today, putting Twitter ads out.

According to the blog, Twitter will send the so-called "promotional message (promoted Tweet)" ads to other sites from now on. This is probably how it works: Advertisers who have already bought ads on Twitter can display tweets outside Twitter in the same format and content. Twitter shares advertising revenue with third-party platforms.
Social news reading App Flipboard is the first app to collaborate with Twitter, and Twitter plans to launch similar ads in Yahoo Japan.

In this way, Twitter is actually doing its own advertising network to form a competitive relationship with Facebook. Twitter's own web site and app show "Twitter Impressions" (Tweets impressions) reached 185 billion times in the 3 quarter of last year, and the spread of the announcements to other platforms will undoubtedly widen the audience.

Examples of Twitter ads on Flipboard

Although Twitter has been active for 284 million months, growth has slowed and liquidity has often been questioned by Wall Street, which last year lost $175 million trillion and fell 40% per cent in the 1-year Q3. To this end, Twitter has not only accelerated the introduction of new features in recent times, has released the timeline, "while you were Moz", group chat, video and other functions, in terms of profitability is advertising and e-commerce, not only in the user's Twitter stream to insert a variety of promotional messages, But also the introduction of the "Buy" button, cooperative peer-to-peer network loans and other functions designed to create revenue, the goal is clearly to the vast user base and information flow.

And Twitter's plan to put ads out of Twitter can create the imagination for Twitter to open up its market limits. It's worth noting that Twitter will announce the 2014 Q4 Quarterly in Thursday, and it looks like Twitter's timing for storytelling is good, but investors don't buy it until they know it.