Two attempts to do the same city activity website, from UGC to navigation

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

This is a special city activity information site "Rest", similar to "where", is a city activity navigation site, only 5 days online.

In fact, with the activities related to the city have a lot of products, such as watercress, 58 with the city, and so on, why to introduce such a is not a novel project, because its founder Shang in 2010 has created a dedicated to do with the city activity information site "cool activity." Before the site or by him in the operation, why 3 years later to do a similar site? What is the difference between the same person doing two similar products?

"I feel that the same city activities in particular in the big cities, but no one has done a good job, so I use a variety of ways to try to see if you can find better results, the lowest cost suitable for the start-up model," Shang such a summary of their own ideas.

In the 2010, when watercress and the city rolled out for 2 years, Shang think there should be a special site to do the same city activities, and should not just second-hand product sites or small fresh gathered literary site in a section, so they took out hundreds of thousands of of dollars to do the vertical category of the site "with the city cool." There was a popular social network on the Internet, with the city cool also used the same method--user registration, the application to set up a club, after the Web site audit through the club online, by the club's promoter, is actually the circle of the Lord, try to let the circle rending, and publish the activity information, organize offline activities, Responsible for the maintenance and active of the respective circle.

With the city cool also launched the mobile phone Android version, users can be in the mailbox or mobile phone real-time prompts to get their own circle of information.

This is a very heavy operating mode, the site overall user base and active requirements are very high, but the same city when the launch of the two points are not obvious. In order to promote user growth, Shang recruit seven or eight Bd. At that time did not hit hard ads, only BD in the major media on the press, half a year down spent a hundred thousand of, accumulated tens of thousands of users.

The money has been spent, but the effect is not obvious. These tens of thousands of users include both the owner of the club and the user who came up to find the activity, which obviously does not bring enough activity and produces rich content.

No money can not hit the brand, vertical city activity site can not be like watercress, 58 in the same city as in the site of the intersection between the number of different sections, nor Sina Weibo that has such a large user base and the dissemination of. There is no large user base, the so-called 2/8 principle, the user generated content is relatively small.

Such a development, let Shang doubt small entrepreneurial team is not suitable for this UGC way to do vertical city activity site? He decided to change the way to see if there is a small team for the economical model, meticulous and convenient to provide the same city information services.

Operation can not be too strong on the spelling of products, Shang feel that this is their strengths. October 2013, he set up a new one, and launched the same city activity site "Rest", the major activities of the site to crawl over the information, made according to the time, type, cost, city and other activities to classify the activities of the navigation site. User inquiries or browsing to interested activities, click to enter the activity source site, such as watercress. "Rest" is currently set to automatically update every day, that is, at a fixed time to crawl the information updates the website.

"I now basically have only the cost of the server," Shang said. For operations, this lightweight product, without a user system, is a relatively inexpensive model. But the reason to choose such a model, before the cost of Shang asked himself a question: Users in the city to find information on how many problems need to be solved, and what are the problems, and now how to solve the difference? Through the accumulation of "activity cool" in the front, It found that in fact the user is going to complete an online tour step is very very much, probably divided into five dimensions, first, first of all to know what type of activities you are interested in, there may be a general idea, want to listen to lectures, to exercise, or to participate in an exhibition, and so on; second, time plan, such as which day and what time period. Then compare, the same time period, the same region, the same kind of activities to participate in which, there are many factors, such as the effect of previous organizational activities, the number of participants and so on. When the activity is over, it will be applied. Even after the end of the user has a lot of photos, feelings and so to share.

The above needs to solve the first need to be based on two points to have a good experience, that is, rich information and convenient retrieval. But existing other city activity website either find inconvenience, or the information appears very single, or even only hang an activity contact phone on the top. Because of the different ways in which information is produced and the differences in the style of each website, even the activities of the same city may often be dispersed in different websites. So, Shang thought, the information of each website aggregated to guarantee the activity information is many and full, simultaneously provides the unified retrieval way. This is a typical tool-type product, especially for small white users, and also saves time for users to filter information.

"Rest" has not launched a special mobile phone version, but because it is written in HTML5, so it is also suitable for mobile phone access.

The future of navigation is a one-stop navigation solution platform that is directly available to the user. Shang said that the rest is still in the groping stage. The current focus is to solve the problem of users looking for information and convenient choice.