Two basic points to resolve a website operation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The basic State policy of two basic points of a center leads our country to continue to be prosperous and powerful, people's living standard keeps improving. The author is thinking, such a basic national policy can guide 1.3 billion of the population of the big country, then use in our website to get through? The answer is yes, as a website operators also need to establish a center two basic points of the operation strategy, and adhere to this core content, will lead the website to be thriving, increasingly strong. The following author as a friend of the network operators to share with you:

A center: Search engine

Why do I have to say that the search engine as the center, rather than the user as the center? We do not misunderstand, for the user Service is our ultimate goal, belong to the terminal, the website operation can be divided into three big points: the website-Search engine-users, therefore, search engine for the center well-deserved.

When we have the content of the site and the user experience are more mature, the most urgent need to recommend to users to attract more users to come to enjoy, and so far (for quite a long time), in today's internet age, the best intermediate platform is the search engine, which is the vast majority of users access to information platform, Also is the website obtains the traffic the best entrance. If you can optimize the site of this technology, the effect must be better than the traditional SNS promotion way much better, the cost is also lower, from this, we must lay a solid foundation for the website in the prophase work, completes the keyword selection work, the Establishment long tail word word storehouse, the layout good all can bring the transformation the long tail word and the related content construction, At the same time also need to strengthen the construction of high-quality outside the chain, enhance the overall weight of the site, improve brand awareness and so on. Everything revolves around the search engine, so be sure to keep this center in mind.

One of the basic points: the website itself

Whether we are the traditional entity industry, or the Internet online, if not to provide users with valuable and substantive help, it is impossible to go on, let alone the development of strong.

I believe we have done QQ group Taobao customer Marketing Bar, is a transfer of the way, and the traditional industry running business, do not run without harvest, such a way of earning income is not much, there will be no lasting effect, the fact that today's Taobao guest QQ group marketing effect is getting worse.

Also, we often see those pop-up web site, point in not only load time is long, and advertising flying, not according to the user will display content, mandatory pop-up malicious window, like this QJ user things can go down on the strange.

Therefore, whether we are doing mall-type site, or do enterprise-class sites, we must highlight the advantages of our products, brand service advantages to high-quality content, so that the target users get real benefits, for users to solve practical problems, will have a steady stream of users back, Bring profits to the enterprise at the same time more can bring a better reputation.

Basic Point bis: User

I have two friends to do wedding photography, to tell the truth, their website from the sense of view, do very professional, whether it is the color matching or presentation form are first-class level, but, the entire site in addition to good-looking design pictures, it is difficult to find some substantial things, such as the user's most concerned about the price, the shooting process, How long it takes, and how the previous customer impressions are, and so on.

Understandable, every user is our respect God, so, we do the site operation, the user is one of the basic points, the site did not have the value of the decision, it must be the user to reflect the value of its size.

Here, a center two basic points on the resolution, as long as our operators adhere to the center of the two basic points, and adhere to both hands to grasp the strength of the implementation of both hands, I think the website operation will be able to do the road to the effect of simplicity. (This article and the author another article: "Website operation should be done to the road to Jane" has the same as the wonderful). This article by the FU brand Donkey-hide-gelatin network http://www.fuyouwang.org operators original code word, please take the link complete reprint, thank you.