Two "brains" needed for search promotion

If you don't use some automated technology to manage AD auctions, you may lose a huge opportunity to waste time in a promotional campaign. Even search engines are beginning to offer http://www.aliyun.com/zixun/aggregation/17569.html "> management functions to manage some form of bidding management. If you have deep pockets and don't care about profits, you don't have to move your brain. Otherwise, you can take this approach if you can support the CPC bid in the current bill.

Otherwise, bidding management is the key to realize double-digit profit. Automatic bidding management is not omnipotent. If used improperly, you may get into trouble with your promotional activities and waste resources. Bidding management technology is very good.

A successful search campaign must have two "brains" to maximize paid search opportunities, that is, the human brain and the brain, they must be coordinated, if one of them has problems, it will affect the overall effect of propaganda. Today, I'm mainly talking about the brain and the brain, and they're all good for adjusting the campaign.

Search for the first brain: it's you. I'm surprised that many marketers are still using spreadsheets to manage search. Spreadsheets seem to be more advanced than traditional methods used by marketers. My partner spends 1 million dollars a month, and his special strategy is to make every keyword the first. I believe Google, Yahoo and Microsoft are delighted that their advertisers are targeting the location rather than achieving the predicted profits.

In the search marketing market, the lack of professional talent. As a result, most of the time and attention is placed on tactics and strategies, which are evaluated and implemented by the team. This is no surprise at all. The human team-the brain and the expert-is an important factor in the continued success of the campaign, and bad teams may derail the hype or seriously discourage progress.

Internal search for the second brain search activity of the second brain is the logic within the bidding operation. You have to understand that variables can become well-organized search activities and, more importantly, how to optimize endless tasks through data analysis and excellent practice. Unfortunately, many of the activity optimization tasks are still labor-intensive, even with the help of automated technology. For example, keyword research has become relatively easy relative to the 1999. Since small data sets and data resources are scarce, the analysis tools are few and inaccurate at the time. Whether or not the keywords are tested in individuals or organizations, people are involved in the test.

How to search for a second brain whether marketers prefer simple or complex models or data-driven segmentation patterns, competitive search engines should have two features. To be predictable, operations must be reactive and react like Wall Street trading software to the changes in the financial ecosystem.

Reactions are important in many ways. For example, a few years ago marketers in the keyword "Janet Jackson" bid, will see his conversion rate down. The same will happen in any business. If you don't know how the mechanical brain manages your search costs, you should now use your organization's brain to learn how to make money.

(Original starting in September 2008 115.html "> 26th; compiling: Song XI)