Two common misunderstandings in the optimization of URL structure by case analysis

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The site's inclusion ranking is related to the ability of a site in the competition so fierce in the web industry to survive. and related to the site is included in the ranking of an intrinsic factor is the site URL structure. Yesterday read an article about the URL error structure, the article is called: Example analysis URL structure planning common three errors. After reading to realize that a simple URL structure has so many can affect the site SEO details. And the author also found in the optimization process of our easy to appear in the two URL structure optimization misunderstanding, the author will analyze these two misunderstandings in this article.

Misunderstanding: URL structure needs unified entrance

I see a lot of predecessors of the article, many people think that we in the site URL address management should be not with the domain name of the www jump to the www, or vice versa, to unify the entrance. Even we know the name of the Bo Lu Pine Blog will be with the WWW url to do 301 redirect to the URL without www address. And obviously they're doing this to better preserve the weight of the page, to avoid the weight of the pages that lead to fragmentation.

And the author of the contrary, the user in the input domain name habits are different, and some custom input with www, and some custom input without www. But the user's purpose is the same, that is to access this site, if you blunt the user entered the page to jump to a different address, to a certain extent, contrary to the willingness of users to visit, and to search engine point of view, the user experience is the first. We can take a look at Baidu for the domain name without www, as shown in the following figure

We can see that without the WWW Baidu domain name returned to the state is 200, is a normal visit. And not like some webmaster use 301 redirect to the page with www. Some people may say so how do we prevent the loss of the weight of the site? I think we can use the absolute address to tell the search engine our preferred domain. This can be a good focus on the weight of the site, but also to prevent the site is "mirrored."

Misunderstanding two: the use of variables and parameters in the URL address must be bad

All along, a lot of seoer think static page or pseudo static page is more in line with the search engine's appetite than dynamic pages, also more conducive to the inclusion and ranking, the author's view is that the current search engine for static pages and dynamic page crawling does not exist too big difference.

Some seoer think that if our URL address has parameters or variables that are not friendly to search engines and users. I also have a different point of view on this point. First we take a look at two discuz URL address, first is the dynamic with the parameters of the URL address: www. XXX. Com/forumdisplay.php?fid=6&page=3 static or pseudo static address: www. XXX. Com/forum-6-3.html. Using a static address URL address is really short, but does anyone see this static address knowing what 6 and 3 mean? And if we use a dynamic address, we can quickly tell if a URL address represents the third page of the sixth column. From this example we can see that dynamic address is not necessarily mean to users unfriendly. And for the search engine, whether it is Google or Baidu, we can see that its guide has been made clear that can be very good to identify with the parameters of the URL address. Therefore, I think for seoer, there is no need for dynamic static which is more conducive to the search engine to drill too much horn tip.

The above two views are purely personal and, if there are different points of view, welcome. Article by the shop Agent sourcing Network http://www.sosohyw.com webmaster Finishing editor, Welcome to reprint.