Two criteria for keyword selection in SEO optimization

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Keyword selection is run through the middle and Late SEO optimization, not only in the beginning of the site to determine the key words on the same day, because the user's needs change, so you have to build your keyword library, after a period of time to find the heart of the key words recorded down.

Core keywords, main keywords, target keywords, long tail keywords, you understand? The Core keyword is the definition of a website theme, and it is not necessarily SEO to do. The main keyword and target keyword is the same idea, if you put in the site title then it is the main keyword and target keyword, then if you put in the inside page, it is a long tail keyword. So the criterion of what distinguishes it from a word is its position, not the length of the word.

Select the criteria for keywords: first, there is a flow rate conversion;

Do keywords like starting a business, must have a forecast cycle, if the long time did not rank no flow, make no money, the company to close down, we have to lose our jobs, no food to eat.

Baidu index in search of keywords, of which 20% is invalid, if you are doing SEO you will certainly go every day to search for something about SEO, this is certainly will not generate revenue. I do the main keyword is "Zhengzhou seo", I will go to Baidu every day to search this word, I just understand the first few pages of SEO ranking status, will not go to find someone to optimize the site to pay.

In addition, we have to consider the mobile terminal has a certain ratio of the column 747.html "> Search index, another 40%, if you do not have to do the optimization of the mobile side, there are paid to promote interception of traffic, if paid to promote less, you can get about 30% of the flow, if paid to promote more words, You can only get 10% to 20% of the flow. In the end, even if you are ranked first to get the flow is relatively small.

Keywords are divided into business words and information words. For example, "Haier air-conditioning appears F1 is what is the word?" It is an information word that cannot directly produce a transaction, but we need to know that the message Word can also be guided into a business word. Business words can be directly generated by trading. For example, "What brand of air-conditioning is good", this is a tendency to buy.

We do SEO time to build a thesaurus, the business Word and information words to build a thesaurus, the early days mainly to do business words, later we can put information words can also guide users.

Keyword ranking we generally set in 1-3 months time, unless you are to do the brand, not necessarily required 1-3 months to do the home page.

The general word with the correct optimization way 6-8 weeks can do Baidu first three; the most popular word for 12 weeks or so.

The index can not judge the heat of a word, Baidu's number of search results can not judge a keyword competition degree, usually the shorter keyword search out the number of more. The core criterion is the number of people who pass the home page in the competition for this keyword.

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