Two different angles to explain the core of website promotion

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Recently saw a lot of BBS webmaster are discussing the user experience, to provide users with valuable information, so today I would like to nag, and everyone to catch up. In my opinion, the site to do the promotion of the most core is the user, only users can bring us profits, and mention of users, we have to consider two aspects of the truth, one we are best at; This article stands in the promotion angle, I and everybody carries on the sharing.

Angle one: What we are good at

Open some websites, first can see the dense text, the text certainly does not disclose a kind of information, namely "We are good at". There are some other things that we can do, or that we have served, and so on, to send a message to new users that we can do something, and that these cases show that we can do it well. Admittedly, our advantage must let the customer know, therefore need to express, admittedly, we 8630.html "> sometimes does not necessarily have to take our noses, sometimes excellent products will pick customers." But there is no denying that the user wants to be thoughtful, a little more polite, the final total sales certainly better. "We are good at it", this sentence is more to stand on our own point of view, although the ultimate goal is to provide users with services.

Angle two: You can get

The use of the second person is my personal advocate. When a user opens your Web site and sees the benefits they can get, it's possible to keep watching and then be interested in the business. Regardless of the position, the ultimate goal is for the user, but the two expressions are different, to the user's feelings are different. The second is certainly more comfortable, the first statement needs a conversion, that the user saw you provide, he should think about whether he needs such services, if necessary, will consider the next thing. In this process, users have a momentary sense of self-protection, there is a gap between "I need" and "you provide", and it is possible that many transactions in this gap have been lost. If it's the second argument, then the user doesn't have to think too much, because you've already told him what he can get, so it's a step closer to the deal.

Two angles of the same revelation

Speaking of which, I think you know what I mean, the core is the service user. Either way, the end result is the same. However, I would like to ask myself, as a personal webmaster, to do virtual class products, what has been done for users, what provides valuable information and content? such as site source code, on the Internet a lot of search, but there are still people willing to collect and collation, because the information is asymmetric, in the Internet you have the concept of search source, But others did not, so he could not find the source code, this time the business came out. This seemingly good idea doesn't really help our business for long. Because do source station rely on is the quality of the source code and beautiful simple and neat front desk, if these are not satisfied, then eventually will be the user's memory submerged, he will not remember to you this site, also can not play a collection, sharing or even word-of-mouth effect. This is not for the user to consider the site is active development is not long.

Speaking of which, today's article is basically finished. Two similar but different viewpoints were expressed from two aspects, and finally, the core meaning of the article was summed up by an example, that is to serve the users. Hope to read this article the user has inspired, really do their own website bigger, think of doing a good service, perhaps inadvertently has been achieved success.

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