Two-dimensional code false-false: operator layout Mobile Internet portal

Silicon Valley Network November 9 News recently two things caused the author's attention, one is Tencent's Mr. Ma openly said Tencent "is vigorously promoting the popularity of two-dimensional code, which is the line of a key entrance," a Guangdong mobile in Guangzhou subway station opened a "mobile Flash station" Data business dissemination and sales of new things, coincidentally, but also integrates two-dimensional code, through two-dimensional code to buy a variety of data services.


, a giant of mobile internet, is an operator giant that is moving aggressively into mobile internet, an unexpected encounter at the entrance of the mobile Internet in two-dimensional code.


　　


we know that every year advertisers have a large part of the advertising costs are wasted, but often do not know where to waste, and most advertisers face one of the dilemma is that those who are inspired by the purchase of the consumer impulse can not immediately translate into orders.


　　


Similarly, for operators, traditional data sales channels generally in the Business hall, online office, SMS Office, and so on, these traditional channels or require consumers to a specific location, or require relatively complex operations. Undoubtedly, for the urban people in a hurry, regardless of time or behavior, there is no small cost.


　　


One of the key technical hurdles is the cost of the next single line that consumers generate after buying impulses, such as requiring consumers to surf the Internet or call. And the emergence of two-dimensional code can become a line under the fusion of a key entry point, one is because the smartphone has become popular, but because 3G, 4G, WiFi and other wireless broadband has made people forever online.


　　


Guangdong mobile "mobile Flash Station", with two-dimensional code offline online business sales, obviously can be seen as operator layout mobile Internet portal Key attempt, this is because the two-dimensional code is easy to spread, convenient and can contain a relatively rich amount of information, The fragmented and mobile consumer characteristics that are particularly suited to mobile internet services


　　


So, for China Mobile internet business Marketing, the use of two-dimensional code line under the entrance ability, in the user automatic spontaneous aggregation place, intercept the user's attention, realize the seamless combination of communication and sales, it looks quite forward-looking.


　　


According to the public information, in the "Mobile Flash Station", as long as the user through the phone with two-dimensional code scanning software, photographed "flash stand" in the interest of the game, music or novels corresponding two-dimensional code, you can quickly complete the purchase.


　　


the author is interested in, the operator may through two-dimensional code to build a new integrated mobile internet access, transmission, sales of the trinity of E-commerce system.


　　


First: The visualization of virtual data Services is the key to the formation of consumption. This obviously requires an entity that allows the user to touch it at any time, or when it needs to be serviced. Like a bank ATM machine, it is important to move a physical carrier such as a passenger station.


　　


Second: Micro-portal is the gateway to mobile Internet. The author has always believed that in the mobile internet business, China Mobile needs to build a ubiquitous portal network, which is composed of several micro-portals, called micro-portals, can be seen as the user's entrance. And this kind of entrance, obviously must place in the user in the city natural flow and gathers the place, like the subway, like the mall, for example living room, like café.


　　


Third: The content of the entrance should be differentiated and effective. Then, in the mobile station such an entrance, obviously to Mo Yan won the Nobel Prize for Literature, temporarily become the hot topic of the streets can not pay attention to; China's good voice is also a concern, according to media reports, these popular content can be in the "Mobile flash stand" through two-dimensional code PAT.


　　


the appearance of two-dimensional codes, or will become mobile operators to enter the mobile Internet, layout of the future E-commerce key, in this regard, China Mobile itself is the largest two-dimensional code can service providers, I am happy to see, online under the entrance, China Mobile has more innovative services and business.