Two dimensional code into O2O important import giant to fight to squeeze entrepreneur space

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Recently I always heard that "two-dimensional code is the key entrance of O2O", I thought about it, right or wrong;

Entrance：

Find what you want on the web, Internet, open the small box of search engine, crackling input, enter, have, this is the entrance, general; Mobile internet, find Siri's little microphone, shout, have, this is the entrance, universal; Find what you want with a two-dimensional code? Find the corresponding two-dimensional code first. It must be said that it is the entrance, the entrance is very discrete.

This entrance is not the entrance, there should be a clearer definition of the "entrance";

Two-dimensional code:

Say "fast customs clearance" and the birth of two-dimensional code.

One of the application directions, two-dimensional code as a label, mobile phone to take the initiative to shoot two-dimensional code (may be called "master read"). such as after the code to open the specified page, do not enter the Web site, such applications have been quite extensive, the Web page can carry Enterprise interactive marketing activities, to do a membership card, write a feedback, draw a prize, and so on, we often implement such marketing programs for customers, this is the entrance, this is the business dedicated entrance. For example, micro-letter two-dimensional code, a pat on the add friends, omit the input lookup process, which is the same as the two-dimensional code on the business card; We have also compiled tens of millions of traceable two-dimensional code for production-oriented enterprises, which can be traced back to the source of raw materials, and so on, a little far away from the business entrance;

and "main read" corresponding, is "read", two-dimensional code as an electronic voucher on the phone, by other devices read;

Since IOS6 released Passbook, two-dimensional code as an "electronic voucher" concept is gradually understood by the market, and the data center of the wing Code data show that its monthly two-dimensional code of the total number of electronic vouchers have been tens of millions of dollars, these vouchers cumulative value of billions, that is, two-dimensional code as electronic vouchers, In fact, has already entered into our daily life. This has nothing to do with the entrance, the two-dimensional code itself is the content;

For a two-dimensional code electronic vouchers buried in 6 years, two-dimensional code tags buried in 3 years, if the two-dimensional code is affixed to the "entrance" of the label, emotional is not acceptable;

O2O:

In the literal sense, O2O is onlinetooffline, such as group purchase, electronic coupons, etc. ¬o2o can also be offlinetoonline, such as to open the Web page, and then what to do (such as a store's virtual supermarket); O2o can also derive o2o2o, such as , in McDonald's store to take a two-dimensional code, open the McDonald's flagship store to buy a hamburger package, and then receive the two-dimensional code vouchers back to the line down to Exchange, two o run between the back and forth, also may not be.

The above is only from the line and offline dimensions to understand O2O, in my opinion, there may be more appropriate dimensions, as follows;

What's on the line? Flow, content. What's under the line? traffic, content. O2O more should be flow and content of the mutual projection, do not have too much entanglement in line or offline, as long as the shooting of the quasi, will produce value. O2O is a model, and the two-dimensional code in this model is only the tool role, the content and the flow of the tools to project each other. Based on this model, regardless of line-type enterprises, offline enterprises, should find their own position, to build a suitable business. This model is bound to produce "flattening" enterprises, these enterprises can be relieved to do that 2;

To sum up: Two o, originally relatively isolated, constructed a new market model through 2, in which 2 provided the model entrance, and the two-dimensional code, which was possessed by 2, became an "Application Portal".

Written here, the thunder of the sudden epiphany, we are really 2 wing code for many years;