Two-dimensional code borrows mobile internet to be reborn

Recently, Alipay revealed that it will launch a two-dimensional code payment solution, merchants can be the account, commodity prices and other transaction information encoded into Alipay Two-dimensional code, and in the subway, bus signs, newspapers, magazines and other media release. By paying the client to scan the two-dimensional code, the customer can confirm the payment on the client and realize the instant payment.　　In addition, ebay is also acquiring a two-dimensional code payment solution via a barcode scanning software redlaser layout. Two-dimensional code is not a new technology, as early as the last century in the 90 's. In Japan and South Korea, the application of two-dimensional code penetration rate reached 96%.　　But in China, the two-dimensional code is widely concerned by the people is the latest thing. With the popularity of smartphones and tablets, the two-dimensional code technology has come to a fast-growing period after years of silence. Since the second half of 2010, the application of two-dimensional code began to spread rapidly, a variety of two-dimensional code recognition software has emerged, widely used for online shopping, access to coupons, identity recognition and so on.　　Now, as long as you have a smartphone and you install a two-dimensional recognition software, you can immediately decipher the hidden information in the two-dimensional code. Beijing Smart Fast Film Information Technology Co., Ltd. (hereinafter referred to as Smart quick shot) is a commitment to mobile two-dimensional code technology development company, it launched last October, two-dimensional code recognition software quick shot. Using the quick shot, the user can scan the two-dimensional code anytime, get all kinds of information, download the application software.　　Smart Quick Shoot Market director Zhang He to reporters, smart quick pat for the enterprise to provide two-dimensional code technical support, as well as a variety of personalized customized solutions, such as with the Guangdong Unicom launched a "Together with the fast clap." As we all know, the core code of two-dimensional code is open source, so there is no technical difficulties, the domestic enterprises engaged in two-dimensional code recognition is based on the two development, the application of the field of emphasis. For example, the company is mainly engaged in the development of two-dimensional code conference attendance system. This year it also reached a partnership with Shenzhen Airlines to provide two dimensional code member feedback service. And smart quick Beat is mainly for mobile operators to provide technical support.　　In addition, the Shanghai Newland Wing Code Information Technology Co., Ltd. 's wing code, the development of the coupon business. In the opinion of Yi, secretary general of China Mobile Internet Industry Federation, two-dimensional code makes it easy for users to understand the purchase of information, or no longer have to remember the address of E-commerce site and then manually input.　　He believes that the core value of two-dimensional code is to improve the storage and transmission of information efficiency, simplifying the flow of information, "before the detailed information to explain the goods, the merchant to provide a lot of instructions, now the user as long as a scan through the client can be easily queried." In addition to the increase in application software, developers are also exploring business models. Zhang He said, smart quick shot next will focus on building an open platform and advertising platform. "By adding lbs function, we are tracking the location of the user scanning two-dimensional code, the user's purchase behavior, etc. "In this respect," said Eric Shen Yu, a consulting analyst, "The two-dimensional code enables usersAccess to information becomes very easy, with media value, and marketing follow-up is inevitable. "Security is a challenge this August, 1th stores in the subway, bus stop ads to add a two-dimensional code link." The user only uses the mobile phone to scan the two-dimensional code on the bus billboard, can obtain the address link of the commodity. Just click on the link and you'll be able to shop easily anytime.　　However, because the mobile payment problem has not been well resolved, users can not achieve real-time payment. However, this situation may soon change.　　Recently, Alipay said it will launch a two-dimensional code payment solution, as long as users with the payment of treasure Client scan the two-dimensional code of goods and the client to confirm payment, you can complete the transaction. Another thing that makes two-dimensional code a concern is that in recent months train ticket two-dimensional code leaks the personal information of ticket buyers to the newspaper, so that people have doubts about its security. Because the train ticket two-dimensional code is not encrypted during the generation process, the two-dimensional code scanning software in the mobile application market can read the information. After the event, Smart quick pat on the software has been upgraded, the user's personal information has been encrypted filtering processing.　　The upgraded software will no longer be able to scan the full ID number in the two-dimensional code. Yi said, as long as the two-dimensional code encryption, privacy issues can be resolved. But the more important significance of this event is that it reveals that because the number of users is still very small, "two-dimensional code application is still in the market development stage, when the number of users to reach a certain number, there will be more problems exposed, application developers should prepare for a rainy day, ready to deal with." Share to: