Two-dimensional Code market Survival survey: From anti-counterfeiting tools to tidal goods

Through two-dimensional code, more and more O2O (offline) marketing into people's lives. This edition for the map of the East IC reporter Dongchangqing as if in a night, this year's expiration of 18-year-old two-dimensional code suddenly became a very tide of gadgets-Weibo, a group of celebrities "Big V" have used a black and white staggered small squares to promote their own micro-letter certification account. Sweep the media ads on the two-dimensional code, you can achieve shopping and payment.　　Restaurants, cafes in the seat card quietly added two-dimensional code, Tencent, Sina, Apple and other giants race to launch two-dimensional code services ... The two-dimensional code, "Born" in 1994, was originally created by Toyota Motors to trace and track vehicle parts, and is an important tool in the Internet of things. Since then, the two-dimensional code many times want to stand on stage but always stand unstable. Why did it suddenly explode this time?　　Or is it just a flash in the pan and then a calm? Industry pioneers encounter difficulties "We are blessed with the iphone, very lucky." "That's what I'm looking for," CEO Lixin.　　Now, in the Android, Apple and other application stores, "I look up the two-dimensional code" and smart quick shot of the "fast Two-dimensional code" is the most downloaded two two-dimensional code tool. 2008, Lixin involved in two-dimensional code field.　　However, when the market was hindered, because the smartphone and read-code function of the mobile phone is not yet popular, people do not use the habit of two-dimensional code, the company was once unsustainable. Lixin is not the first batch of two-dimensional code practitioners in China.　　As early as 2004, two-dimensional code in China once had a trend, Shen Wei is one of the leaders of this trend. In 2004, Shen Wei set up the galactic media, the core business is to make the two-dimensional code into the film, television, books, magazines, music and advertising mobile portal. "For example, today's newspaper classified ads, only a narrow piece of content, information load is very small, and if the next printed two-dimensional code, the reader if the company or its business interest, you can use the phone to scan the code into the company's WAP site." "After the company was founded, the business has been doing a good job, 2005 and 2006 consecutive rounds of TDF and other investment institutions."　　Shen Wei even optimistically estimated that 2008 will be the mobile phone two-dimensional code outbreak year. The reality, however, is that Shen Wei's advance has not arrived on schedule.　　But the galactic media has been transformed, for Taobao and handle nets and other electrical distribution electronic vouchers, the momentum has been far less than that. The galactic media is the epitome of China's first batch of two-dimensional code pioneers. From Italy Rui, Newland Wing code to later I check, all face the same dilemma.　　Fortunately, I looked up late, after more than a year of difficult time, Apple's iphone fire, Lixin asked people to do an app, put it in the Apple App Store, from the number of users began to increase, and later developed an Android version. Mobile internet to bring users "in the smartphone has not yet become popular, mobile phone two-dimensional code is facing the biggest problem is the user base and the use of the habit of askingProblem。 Two-dimensional code needs to download and install barcode recognition software, restricting the popularity of users.　　Zhang Jianning, director of Zhongguancun Networking Industry Alliance, said that the network conditions, mobile phone cameras, two-dimensional code application scenarios are constrained, which caused the dilemma of two-dimensional code.　　And in the mobile internet era, these problems have ceased to exist, especially the popularity of smartphones, users close to 300 million, and by Android, Apple two major systems eminence, software adaptation is very easy. In order to attract customers, a bar recently played with a two-dimensional code. For some men in the bar met the object but dare not accosted the situation, the bar will be printed in two-dimensional code in beer signature, men scan two-dimensional code after downloading bar client, input want to say to the right girl, let the waiter to send beer, the lady scan can read sweet words.　　The move has boosted beer sales by one-fold. Attention to outdoor advertising, people found that Beijing's bus station as if overnight is the 1th store advertising, but its advertising is very special-advertising is all merchandise, goods below have the corresponding price and two-dimensional code.　　Consumers in passing, if the fancy of a certain commodity, as long as the mobile phone to take pictures of the two-dimensional code below the merchandise, linked to the shopping site, online completion of the order on the phone. Now in newspapers, magazines and public transport, subway plane ads, two-dimensional code has appeared in large numbers. Mobile phone users scan, you can link to the advertiser's official web page, query for more detailed information.　　Some of the print media in the news report also adopted a two-dimensional code, users can scan the phone to see the story of the video, photos and more detailed content. Network giant "detonated" market since March 2010, smart Quick shot of the "fast Two-dimensional code" cumulative users more than 32 million, each month has more than 100 million times sweeping code.　　This achievement has been quite good, but if compared with the latter, "quick two-dimensional code" of the color immediately inferior. At the end of last year, Tencent Micro-mail launched a two-dimensional code function. Each user can generate their own two-dimensional code, and can share it to the microblogging and social networking sites to harvest the "fans" greeting, scanning two-dimensional code can also add each other as friends.　　With a group of celebrities "Big V" in micro-bo, micro-letter platform to bask in their two-dimensional code, micro-letter two-dimensional code can be quickly promoted. It took only about 2 years for the micro-letter to have more than 200 million registered users, while Sina Weibo's users topped 300 million. Faced with such a user base, enterprises will not be missed, competing in micro-credit and micro-blog. And because of the convenience of two-dimensional code, businesses are also a large number of uses.　　Online, merchants will micro-and micro-blog name two-dimensional code printed in the physical store, advertising or business cards, users with a mobile phone scan, you can pay attention to merchants, to receive the push of the merchant information. In smart Quick Film Chairman and CEO Pengfei, the real detonation of the two-dimensional code market, is not my search, smart quick shoot, such as entrepreneurial companies, but Tencent, Sina and other giants. "The giant, with hundreds of millions of users involved, thoroughly stabbed a layer of window paper on a two-dimensional code, catalyzing the hugeOpportunities。　　Pengfei said that although the market share of smart quick shot has been reduced, but the absolute value is improving, because the two-dimensional size of the cake has been big. "Mobile phone input is not easy to computer, but the mobile phone carry, two-dimensional code as long as the camera can be." Zhongguancun Things networking Industry Alliance just did a research, two-dimensional code has 64 kinds of application scene. In addition to the application of the anti-counterfeiting traceability, two-dimensional codes will become one of the important portals of both online and offline (O2O). Zhang Jianning said, before O2O was fired fiery, but no substantive landing, now it seems, with the popularity of two-dimensional code applications, two-dimensional code in the O2O status will be more obvious. In the future E-commerce, small payments, pay utilities, etc., can be completed through two-dimensional code.