Two driving factors of network community SNS and UGC

UGC and interaction must be interdependent, UGC necessarily promote interaction, and interaction must produce UGC, which cannot be fragmented. But a http://www.aliyun.com/zixun/aggregation/9105.html ">sns site is the focus and focus on the core is high-quality content, or around the user interaction behavior?" The acquaintance relationship is built up gradually through the Internet high quality UGC. But I've seen a drink before and become an acquaintance. The high quality UGC has greatly reduced your maintenance, and you now need tools that are suitable for the social networking of acquaintances.

Thinking on the route choice of------Robbin:sns

WEB2.0 Noise produced UGC (user generated content), and SNS is the IT stage of the current popular Mingdan. Here a bunch of people preach, there is a called the wheat field it "dead short" desperately sing empty: "UGC, I deny u, negative g, negative C so I am a downright" anti-UGC. "I remember that just a few weeks ago, the SNS death of the wheat field was being bombarded." Rational Robbin analyzes the essence of UGC and SNS:

1, SNS and UGC are the important contents of community operation.

2, SNS and UGC are the focal points of different stages of community operation respectively.

3, the community mature, produce SNS,UGC can retire.

For more than five years, I have been in the tea House of Overseas Chinese Road teahouse Friends of the Home (http://bbs.house365.com/forumdisplay.php?forumid=72). 03, I saw Tom Community car forum Gross Hall is very lively, very envy. 5 years later, I found: Gross Pavilion has declined, tea friends of the family twists and turns of development, although not vigorous, still prosperous. With Robbin's theory, which in turn validates and examines Robbin's theory in a few years, I get the conclusion that:

Likened the community to a bicycle, SNS and UGC are the two wheels of the community. The advance of the community depends on the rotation of the two, which is indispensable. In the early days of the community, it was absolutely as Robbin: It was produced by the content. Community stickiness, and indeed as Robbin said: Because of SNS and viscous. However, there is a bug in Robbin theory: People are very familiar, do not UGC. Wrong! After the emergence and prosperity of communities, there is a theme: survival. There are several practical problems with survival:

Can the new man come in? Does the new person need to set the threshold?

Does the theme persist? That is, the main content of UGC should not be modified?

How long can the old man's enthusiasm persist? To MSN asked to leave the elderly, why go, the general answer is: Busy, business went. Q: Why don't you come back and see? A: People don't know each other now.

I rationally take tea friends home as a case to analyze these issues:

The family of tea friends is essentially a "water version". The water version is easy to prosper, but it is also prone to decline. After several years of prosperity and decline, each process is like Robbin said: UGC Create prosperity, SNS maintain viscosity, and SNS generate acquaintances circle. Circles are also responsible for the decline: the circle is exclusive.

At the same time, the circle also produces another fading mechanism: the popular domestic "buy and sell friends" game gives us a satirical revelation of the social phenomenon: "Friends are used to sell." The most important question is "how long can you play" when you are simply playing a game on the line without a burden. What is the result when a friend is really being used to sell when the circle is transferred from line to line? Circle Collapse! Why betray a friend? Cultural conflict and conflict of interest. The Nile's way of creating Egyptian civilization has a good reference to Community operations: creating new prosperity with destruction. The revelation is that Egyptian civilization disappears when the Nile is no longer rampant.