Two FAQs on how to write Web descriptions and web descriptions

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The first two days to write an article on how to effectively optimize the keyword to the home page, found that the description of the site is not a lot, many friends mentioned this, in fact, there is no site description can be said, mainly the two common problems I think should mention, first of all, the site description must appear in the title of the precise keyword, But remember not to accumulate, description to write a very natural, is around your accurate keywords on the site of a brief, word of the previous I remember is about 100 words, recently I study Baidu more, found that 70 words for the best, why, Baidu you can find the general site description of the 75 words can be displayed, superfluous are not shown out, for the user experience you should also be controlled in about 70 words, after all, the station or did the user to see.

Well, the main purpose today is to say the Web site description of two more common problems, the first question: Baidu crawl description and you write a different?

Here I say two possibilities: 1 the description of your site does not contain a reasonable user search of your keywords, Baidu crawl when you feel that users search keywords in your description of the content is not relevant, Baidu will go to the content page to crawl it itself and users search the keyword relevance of a larger word. For example, I search the word Web business information in Baidu, but Baidu found that your Web site description and network Information This keyword does not have a little relevance, it will go to the content page to find it is more relevant words or sentences as a description of the site.

Second question: Why are all site descriptions the same at site?

This does not know that you have not met, here I site my own station:

You will find that the descriptions of the two content pages are the same, and are all from the beginning of the page to read the content, how to solve this problem, I personally think that in the list page and content page can be combined with a separate description tag, some attentive friends will find, Obviously content page already has independent description label, why site is still likely to appear the same description, because I changed later, although some content page description is changed, but there is the same description, to tell the truth, this I do not understand, I think it should be Baidu think your description is not good, so it will give up crawl, this is just personal opinion, also hope that the master can point out, I really just a novice. But one thing is certain, you add a separate description tag that will definitely solve part of the problem. If really can not solve, in fact, the impact is not small, for what, you can think about, the general user is through the keyword in, Baidu will be based on the relevance of User keyword selection description, so do not be afraid of site description as well as the impact of user search.

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