Two forms of the festive splash screen

Absrtact: Whenever the festival arrives, when you open QQ Browser, discover what is different? QQ Browser has quietly sent out the care of the festival, presented in front of you is a simple and warm screen festival splash screen. She is the browser and the user's emotional communication window, also

Whenever the festival arrives, when you open QQ Browser, discover what is different? QQ Browser has quietly sent out the care of the festival, presented in front of you is a simple and warm picture-festive splash screen. She is the browser and the user's emotional communication window, but also to convey the holiday blessing of the bridge. In different festivals to convey different humanistic care, transform different forms of expression, whether for you to bring a second quietly moved, or pure smile, we all hope that the splash screen atmosphere can give users a good mood, a warm time.

The components of the festive splash screen

Brand logo+ slogan slogan+ splash screen pattern graph

Here, there are two forms of the festive splash screen:

1, the smallest side of the phone screen for the side of the long square is not full-screen splash screen, the rest by color to fill, save space, highlighting representative things, simple and clear expression;

Second: The screen with the longest side of the long square full screen splash screen, full screen to make the visual effect more vivid, color and atmosphere more contagious.

Understanding the cultural background of festivals and attaching great importance to emotional resonance

Festival culture is a kind of historical precipitation, which is a national culture, custom and custom formed in the long history process of a country or a nation. We should not only pay attention to the festival culture, but also pay attention to the user's understanding of the festival culture. The same growth experience, the same background, the views of the festival and understanding the same, standing in the user's perspective, said users want to say, create the story of users, so that users are infected, reach and the user's emotional resonance.

Understanding the user base

Different age groups have different understanding of culture and feel different, so what are the users of our browsers?

As shown in the figure above, the browser's user base is a very young group, the key words are summarized as follows:

Storyline and festive atmosphere

Story plot is to support the soul of the picture, fun is to attract attention, but we still need to create a reasonable story according to the festive atmosphere: April Fools ' Day can be humorous and lively and interesting; The rich festive atmosphere will be closer to the user's distance, at this time need to pay attention to the season of the festival and the picture of the season corresponds, so more easily resonate.

The impression of Qingming Festival is probably already fixed in the "Qingming Festival Rain, on the road pedestrians want to rains", look at the online pictures, Qingming Festival are the same ink to show the "Cowboy Shang", for our young users, what kind of atmosphere and plot can impress the user?

This is the Qingming Festival, just is grass, chilly, spring rain, such a poem the same season, we create the atmosphere also biased towards such a literary route, so think of the key words is spring rain, miss, sad.

The atmosphere of the rain is determined, the story of the plot we are still identified as "The Missing in the Rain", far from the rain lane, the Old Stone Road by the rain, on both sides of the old wall to tell the ancient, the eaves tick of the rain seems to pass the distant yearning.

First of all, we will draw the imagined scene, or the outline of the scene in the form of simplified sketch;

Then faint faint lilac color, then fill in the picture of the protagonist: Lilac-like girl, intermittent spring rain ...

The final effect is as follows:

Hot summer sun, the picture frame in the university entrance countdown tense atmosphere. The sun, the blackboard, the textbook, the empty classroom, pull you back to that memory.

Do you remember when you were expecting a gift at Christmas? The snow, the snow, but the heart is warm.

Start with the representative things, refine the color from the theme

If you want a theme to be clear, the best way to do it is to enumerate the key elements directly and refine the colors by key elements:

A visual style that shows the design of a splash screen

1. First use simplified sketch to express

Using simplified sketch to express the basic plot, the design idea is simple and clear, and it can improve the efficiency; Before setting the visual style, use simplified sketch to depict the plot of the story for selection. Simplified sketch can be carried out on paper, can also directly copy the image, as long as a sketch outline, demeanor can be.

2. Simulate the visual style of different genres in a simple way

From the art masters of the works of inspiration, simulation of different genres of visual style, so as not only to enhance the artistic quality, let us follow the footsteps of history to feel the edification of art, so that the work has become more fun;

The figure below is the surreal representation of Juan Miro's "Harikun Carnival": simple simplicity of the body, light and bright colors, childlike innocence, eccentric, with a sense of humour, a simplified and abstract form.

There are many masters in history that are worth studying:

For example, the founder of Cubism Picasso, the object of the Division and reorganization, to express the true feelings of the romantic painter to follow the feeling of constable, simplifying things, emphasizing the personalized color of the Matisse, imitate the works of these masters, will step closer to the classic secret.

Now, let's simulate the Beast pie painter Matisse's "Harmony in red," note that the simulation style is characterized by simplifying the object and emphasizing personalized color, the original is as follows:

The specific steps are as follows:

The development direction of the festival splash screen

splash screen should not only as a unilateral transmission of information to users, but also need to get user feedback, and user interaction, in order to achieve a deeper level of communication with users, increase the user's emotional dependence on the product.