Two good directions for the bright future of the Internet

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From a few years ago coquettish Peerless, to today's slump atrophy, China's internet ups and downs of fate, affecting the hearts of countless people. China's internet industry, this is not only the website, but also has become the government departments, business circles, the theoretical research community and other issues of common concern. At the same time, it is also a large number of private capital concerned about the topic. The internet is a large concept, including a variety of technologies, content services, intermediary services business, the most important thing is related to the website platform, and the needs of users directly related to the business.

The internet economy has undergone a "from heaven to Earth" process, the investment direction of Wall Street investors has changed: from herd to become more rational. The shift of international capital market has reminded Chinese website operators to pursue the supporting points of industry and to find profit points. At present, this business is in the big differentiation, the big reorganization, the big turbulence period, to its development trend's basic judgment will be only has two directions to have the future, is the future main development direction.

One is electronic commerce. Whether it is Alibaba, Taobao, such as the integrated business, or a segment of the industry market business-to-business, business, will be more promising, will certainly become the roost in the Chinese internet market companies. The reason is very simple, because they are China's market in the process of the emergence of new market forces, capital forces, this force gathered a large number of the best it talent, but also flexible and efficient operation mechanism. Of course, it's not important to wear a business like a business-to-business or a consumer, but it's important to grasp the needs of customers, what businesses can do online, and where value-added services are. For an E-commerce company, as long as the customer benefits, cost control properly, must be a good business model, there is the value of existence, and can become a growing company.

It should be noted that E-commerce cannot be formed and stable mainstream business order conflict, can not subvert the traditional business society's core values, otherwise that is suicide.

Another route is the integration of resources from the Internet, wireless and traditional industries. In other words, the use of the various advantages of the Internet for the traditional industry marketing, business expansion, to help them take the blue sea strategy. More and more Internet companies practice proving that the Internet is more than just a tool that can be used to do the same things in a faster, cheaper way, and its value is not only in the abolition of middlemen, but more importantly, the Internet is creating new value for customers and manufacturers, and on this basis, Lead to more large-scale enterprise activities. In this sense, the value of Internet business lies in innovation, on the basis of constantly meet the customer's new needs, and even a customer's demand is not very significant, but also to explore such potential needs, and then use new technologies to create demand. Just moving the traditional business to the internet is not enough, the internet is not just a tool for reducing links, reducing transaction costs, and the internet has brought real change to traditional industries. Now, it can help create many new needs for people by helping many technologies. In essence, any market demand must be subdivided, and it is obviously difficult to make such a subdivision by traditional means. In the United States, people buy cars is very personalized, color matching to the layout of the equipment are required to reflect the personality, and this demand from each customer reflected to the car manufacturer is a very difficult thing to reflect, because this greatly increased the cost, the result is that manufacturers to reduce costs, only produce the same thing. And the advent of the network, so that the demand can be timely feedback to the manufacturer. In this sense, the new economy is in a better market segments, stimulating and discovering the traditional economic stimulus does not come out of the demand, so in the market segments, to meet the needs of individuality, while promoting economic development, which is the greatest charm of the new economy.

In a certain time and space, the total amount of resources is limited, this is a long. These two directions will certainly launch the intense competition, competes for Netizen, competes for the on-line information resources, competes for all can scramble the market.

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To be sure, the future of the Internet industry will be more competitive than traditional industries, the rule of the fittest will also be more prominent. The current Internet industry, for venture capital, the risk suddenly increased, more and more people elusive. These two directions are less risky in two directions.