Two key problems and solutions of blog marketing

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As a new marketing channel, blog marketing has been more and more by the enterprises, webmaster, network Writers and other attention and love. But in the blog marketing is also a wide range of problems, the author of the blog marketing experience to share, I hope that we can help.

The so-called blog marketing, blog is only the form, marketing is the essence. For most people, there are two of the biggest difficulties in blogging marketing. First, how to make their blog in a short period of time to be known, play a role in promoting the second is how to obtain the audience on the content of the blog to identify or dispute, so as to achieve marketing purposes.

The 2nd difficulty coefficient is not high. As long as the marketing blog writing style is pragmatic and creative, the content is true and accurate, do not exaggerate not to cheat, you can get approval or cause a different point of view of the controversy, to achieve the purpose of blog marketing propaganda. In a metaphor, such a blog is an altar of good wine.

Solution: Set up a "blog marketing Officer", dedicated to blog writing and content audit, timely collection and analysis of blog feedback data, update blog, manufacturing topics, triggering discussions.

Difficult is the 1th, that is, an altar of good wine how to put in front of other people's problems. The traditional practice is in the major portals or industry-related web site to open a blog, and then take the trouble to blog one post to the hair up, and then a blog to reply to other people's messages or opinions.

This traditional way in addition to reflect the blogger's dedicated work, and can not play the best marketing results. First of all, relative to the starting blog, the other blog information release are lagging behind, followed by more than the case of blog, easily caused by the omission of information release, and again is not easy to quickly and easily manage the blog, resulting in statistical errors in the relevant data, misleading to the actual marketing effect of judgment.

Solution: Choose Professional Blog Marketing software. I am currently using a software called Super writers is very good. The software can achieve more than 100 well-known bloggers in the national blog for offline editing, and then mass to the functions of each blog, thus resolving the message release lag and missing problems. The most important thing is to be able to provide software customization services to meet the blogger's personalized publishing needs.

Blog Marketing as a new marketing channel, it is worth studying and groping for a lot of places. This article is just a discussion, hoping to cause more blog marketing concerns and discussions, will blog marketing road better, go farther.

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