Two-level domain name and sub-directory weight measurement

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Two-level domain names and subdirectories have always been a more obscure area, some say two domain name is better, some people say subdirectory good, in the end which is good, comprehensive domestic some of the top SEO practices, testing and analysis, the conclusion is: for the same site, with subdirectories (path can contain keywords) than the two domain name has advantages.

To convince people of this point, first take the domestic top SEO website, seowhy to analyze, seowhy forum used the subdirectory to build blogs and forums, for what, because the sub domain name is more like a separate domain name, so for the main station's right to accumulate a small role, and the subdirectory is the main station branch, Weight can be well accumulated to the homepage, seowhy is relying on blogs and forums to accumulate weights.

Next we look at the search engine on the level two domain names and subdirectories, because the level two domain name can not contain Chinese, so Chinese keywords will not appear in here, that is, the domain name will not give you the target keyword to bring weight, and for subdirectories? Subdirectories can contain target keywords, and the target keyword here will be search engine recognition, we look at the map.

We search Andy Lau this keyword, found that Sina is using a subdirectory of Baidu is doing, and, the subdirectory of the keyword by the search engine bold, explain what? Note that the text in this directory is counted as part of the search engine calculation, so the key word will naturally get a little weight.

Summing up the above two points, 1. Subdirectories can better help accumulate weights on the home page, 2. The keyword in the subdirectory can be identified by the search engine, based on the above principles and individual several independent interface testing, for the same content, subdirectories do have an advantage over the level two domain name, but, this advantage is not very big, can only be said to have a certain role, So if you choose the two domain name, do not because I say and easily change, do the content, so more effective, only in the content of the promotion, and then cooperate with each of our experience to use, will have the greatest optimization effect.

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