Two-level domain name can also quickly increase the ranking

Absrtact: Take two domain name to do ranking has been a lot of controversy, I find a lot of related articles found that a lot of SEO people in the tangle, thinking that the two domain name is not conducive to optimization. In the past, I think so, but after my practice and witness the discovery

Take the two domain name to do ranking has been a big controversy, the author found a lot of related articles to find that many SEO people are entangled in the two-level domain name is not conducive to optimization. In the past, I think so, but after my practice and witness found that the level two domain name can also be made vivid.

First of all, we must have a mentality, the two domain name as a first class domain name to do optimization, or mentality to decide everything. If there is always a two-level domain name is not good such mentality, then optimize the basic will not have.

So after the author practice has proved that the two-level domain name can also quickly upgrade rankings. The author optimizes is the medical website (http://nanke.tianya.cn/), next from this website to say a few key points!

One, to find a primary domain name of the high weight of level two domain name

Baidu search engine Guide points out: A Web page can be ranked in front of the search results, "birth" is very important, if the site from a higher weight site, that row to the front of the possibility of the greater, conversely the smaller. Usually the main site weight is the highest, the subweb will inherit from the main site a part of the weight, the number of inherited, depending on the quality of the subweb.

So it goes without saying that birth is important. People rely on clothes, the United States rely on money to install. Do the site is also so, to the two-level domain name quickly ranked up to buy a high weight, high flow, high user. This three-high site is the best. This is not afraid of the weight of the problem, two can express escape Baidu audit period.

Second, station optimization

Two-level domain name of the site more attention to the overall optimization of the station, if the station optimization of the good, then more than half the effort.

1, Title and description: The title is the most important, the description of the user experience played a great role. Since Baidu frequent update algorithm once again proved that the title and the weight of the description is very important. The writing of headings and descriptions must be defined according to the keywords. It doesn't make much sense.

2, Site layout: The layout of the site should be a tree-shaped, which is conducive to spiders crawl. It's also a good idea to have each page open in a new window, which helps reduce the bounce rate.

3, the main navigation: if the company does not require, you can properly add keywords or keywords of the same similar words. If there is a requirement, then there is no need to say more.

4, breadcrumbs Navigation: Guide spiders and users clearly understand their position.

5, bottom: Classify the keywords you want to do and the company's product information. The goal is to help the natural accumulation of keywords, but also a good inner chain, so as to achieve rapid ranking.

6, the inside side sidebar: plus your main keywords with the main long tail of the column link.

Figure:

7, within the chain: article and article links, articles on the column links, the article on the Home page link. Interlocking, weight is also ring press.

8, nofollow Application

The reasonable application of Nofollow can make the weight of the website itself more concentrated and more effective.

The nofollow is the site navigation, we all know that the weight of navigation is very high, but this information basically does not need to have weight, so put these all add nofollow tag, you can avoid the loss of weight.

9, URL

1 URL should be as short as possible.

Long URLs are not only unattractive, it is also difficult for users to get additional useful information from them. On the other hand, short URLs can also help reduce the volume of pages, speed up Web page opening, and enhance the user experience.

such as: http://nanke.tianya.cn/Although it is a two-level domain name, but clear, direct use of the word of the whole fight.

2 URL matching keyword.

In the design URL, it is best to link the page to the keyword.

For example: http://nanke.tianya.cn/fynk/because is Panyu male division website, then uses the Panyu male division's first fight best. is advantageous to the search engine optimization, can let the user distinguish.

3 URL not more than three layers.

More than three levels of URLs, relative to the search engine will be difficult to crawl. One is because the catalogue is too deep, it is difficult to climb up. Second, the level is too deep is likely to let spiders get lost.

Third, the content

2013 of the SEO, is built on the premise of high quality content was born. There is no good content to attract users and Baidu, then all content is in bullying. So the importance of content can be imagined, the data show that the content of the good or bad determines the Baidu's preferences, but also determines the user's click.

What should be done to create content?

Home Please according to the medical subjects to write, reasonable arrangement of keywords, each article should not be too much, should not be too little, this is to see SEO people on the accumulation of keywords understanding, here do not do too much detailed.

The composition of the article should be clear, the paragraph is clear.

Article update to have the law, if it is updated 10 articles a day, then please update every 40 minutes, so the analogy can be.

Four, anchor text

In the site (including the article page, column page, bottom page, etc.) on the key words in bold way to do the anchor text. Especially in the article page, the first key keywords need to be bold link to the desired page.

Anchor text refers to the use of the descriptive text in the link, to tell the user link to the theme of the Web page, the more clear the Anchor text description, the easier users understand the content of the page.

The user's access to your Web page starts with links to other pages, and the description of the link can make the user understand the importance of attracting user access. Like ordinary users, the anchor text is the only reference to the page when the search engine finds a new page.

Five, link

Baidu Green Luo algorithm on the line, the deal with the impact of the link is very large, but can you really avoid trading links? Don't be silly, kid, Baidu actually want to use this way to tell you, do more high-quality link just.

Baidu Green Luo algorithm points out: Baidu has been trying to purify the power of the Internet environment. Please continue to be in the chain of sale and purchase of the Webmaster friends to stop this ineffective behavior as soon as possible, and recognize the quality of original content, unique services, for the sake of users of information organizations, is a site to grow the right path. In the future, we will also start from these angles, continue to provide users with convenient services for more owners to bring more lucrative benefits.

But does not mean that the bought link does not have the effect, the author proposes here, buys the link to need to buy itself the user experience to be good, the content is good, the user quantity is high, the weight relative can, the best has the correlation best.

I have several ways to improve the link:

1 Soft text link, this way is also a good way to improve the quality of links.

2 exchange of articles, that is, on the other side of the site to put their own articles, on their own site to put other people's articles, references to play an effect.

3 links, two-level domain name is not good for exchange links, unless your weight is high, but you can use the station group to do.

4 News links, send money to the high weight of the website to send articles, but also can play the brand to send a link. This approach is obvious, especially if a site snapshot is not updated.

Vi. robots.txt Documents

Robots.txt can be shielded from Baidu does not want to include the page, which is conducive to the weight of the focus, this way in fact with the nofollow tag has the same.

Level two domain name in fact and the ranking of the first class domain name is the same, but people's mentality has caused contradictions. I hope the author of a few small experience can let you have a two level domain name optimization has a better understanding. At the same time I also believe that the above several SEO people are aware of, but how to apply and implementation is a learned, I hope we can have a breakthrough.